Throughout his career, he has done work for clients such as Starbucks, Johnson & Johnson, DirecTV, Cinemark, Coca-Cola, Flybondi, Sesocio, KFC, Wendys, Telecom, as well as for the automotive companies Citroen, DS, Jaguar, Land Rover , Renault, Nissan, Jeep, Volkswagen, Peugeot, Ford and Volvo.
“Working with Tony was an energetic experience because we share the vocation to Do, with capital letters. The team that he put together and leaves is one of creative excellence, which guarantees continuity on the path we seek with HOY: to always be among the best and breaking molds in the industry”, commented Ramiro Castillo, CEO of Havas Argentina.
The decision to join Republica Havas comes in a landmark year for the US agency, having just seen 25% growth, amid several successes with brands like Nike, the FIFA World Cup and blockchain platform Algorand. .
“We took our time in this search to make sure we found the right person to be our new chief creative officer and Tony exceeded our expectations,” said Luis Casamayor, co-founder and creative president of Republica Havas.
“He is a generational talent who will elevate our creative output and continue to cultivate a diverse and multifaceted team of talent here at Republica Havas. This partnership with Tony marks a key moment for our company during an incredible year of growth and learning.”
Waissmann has been recognized at numerous festivals, including Cannes Lions, Clio, New York Festivals, London International Awards, El Sol and El Ojo de Iberoamérica. In 2019, he was selected as one of the 10 best creative directors in Ibero-America and one of the best creatives in Argentina at the Jerry Goldenberg Awards, the most prestigious awards in the industry in Argentina.
In 2020, he was also named one of the 100 most influential creatives in the world by Creativepool, and in the last year he was again nominated as one of the best creatives from Argentina at the Jerry Goldenberg Awards, and ranked number two for the best creatives. of Argentina, according to El Ojo de Iberoamérica 2021.
Tony Waissmann was born in Argentina, he studied industrial design to follow his passion for working in the automotive sector. His interest in theater led him to a deep understanding of the entertainment and advertising industry, which inspired him to change careers.
A year later he was already working in an advertising agency and laying the foundations for Underground, the school for creatives that he founded and directed in 2001, and which today has offices in Argentina, Uruguay, Colombia, Peru and Mexico.
“I am grateful to Havas for the freedom and support they have given me from day one. My role always fascinates me. I have been working for years in the Latin American region and in my native Argentina, in different agencies. Taking on a new challenge always excites me and fills me with pride,” says Waissmann.
“Together with this new team, my goal at Republica Havas is to elevate the agency to one of the most creative in the region, placing it on a par with world-class agencies. The work has to speak for itself; it has to be relevant to customers and impactful enough to inspire our industry peers,” he added.