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Tinder points out that music is a fundamental aspect when choosing a partner.
The platform pointed out that for this new tool it has partnered with the entertainment company Live Nation and with the producers of live events AEG Presents and Superstruct Entertainment.
Users will be able to select which of this year’s most popular music festivals they will go to in order to match others.
Social network applications have been updated in recent years, to provide the best experience to its users. This is the case of Tinder, the dating application, which surprises its users again with the “Festival Mode” function that is so that people can meet and go out during events.
According to data from Statista, the application accumulated more than 78 million downloads in 2021, according to the App Magic database. It also reveals that This app is widely used in the United States and Brazil was the country with the highest number of Tinder downloads that year.
In Mexico, Tinder is the clear online destination to look for some love, in Brazil Badoo is still a strong competitor, highlights the statistics platform.
This is how Festival Mode works
Tinder took advantage of the return to the new normality after the Covid-19 pandemic, to launch its Festival Mode featurewhere its users can meet at concerts or events.
The social network knows that music is a fundamental aspect when choosing a partner, so with this function people they will be able to meet and join in concerts, parties, outings with friends and more.
Likewise, Tinder explained that for this new tool it has partnered with the entertainment company Live Nation and with the producers of live events AEG Presents and Superstruct Entertainment to present the Festival Mode, the function designed to help members find their match as they prepare for the first festival season in years.
The digital platform detailed that users will be able to select which of the most popular music festivals this year they will go to in order to coincide with others who also plan to attend.
Festival Mode is currently available on Tinder Explore, as one of the many ways members can discover and interact with each other through shared interests and experiences.
The Festival Mode function is available from April 14 in countries such as United States, Australia, France, Germany, Hungary, Norway, Spain, Sweden, the Netherlands and the United Kingdom. “It bridges the gap between online performances and IRL hookups by allowing Tinder members to find other festival goers before the show,” says Tinder.
Singles Preferences
Tinder was based on various data to launch this new function, such as that according to data from the love affairs platform, 75 percent of singles between 18-39 year olds agree being able to connect with someone online before meeting in person It can take the pressure off of making a good impression on the first meeting.
“With nearly one in three singles, or 31 percent, planning to attend a music festival or concert this year, Festival Mode helps music lovers break the ice and connect across interests. shared”, indicates the platform.
Additionally, 64 percent of singles agree they like to meet new people while attending live music events, and more than 3 in 5 61 percent have made friends or more with people they met at a music festival or concert.
The dating social network is not the only social network that has been implementing changes or new tools in its interfaces, since Instagram and Twitter have also announced new features to improve the experience of their users. Twitter is testing a new feature to prevent mentions of other users of the same platform, thus avoiding harassment or spam.
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