From January 1, Camilo Plazas is the new CEO of BBDO Mexico and, on the path towards the digital transformation that he seeks for the advertising agency, the Colombian has known, adopted and loved many vertices of Mexican culture that will help him strengthen his creative vision in the region.
And it is not the first time that the manager is in the country, so his new appointment gives him a second chance to get to know the best of its people, gastronomy, commerce and art; you can even already say that you have some favorite and irreplaceable things about Mexico.
“I had previously lived in Mexico, I had been here as Digital Director at DDB Mexico and it was an incredible experience, I have lived here for three years and I already feel it is very much my own,” he tells Merca 2.0.
Although he continues to adapt again to having his family and friends away, as well as his national passions, such as Santa Fe, his favorite soccer team, Camilo has already forged a routine with which he feels comfortable and ready to face new personal challenges. and professionals.
The CEO wakes up shortly before six in the morning and, as a fundamental part of his day-to-day life, he takes advantage of the first moments to spend time with his family before being able to activate his mind on work issues.
“At six in the morning we are already active. I really enjoy those moments, since we wake up and my daughters who go to bed with one or we are all together for breakfast, it is a part of my routine that cannot be missedthe interaction with the family.
“Furthermore, in the mornings I have an incredible view from my house that looks towards Popocatépetl; then, you see the sunrise rising, which is magical to be able to see it every day. Those things that Mexico offers you that no other part of the world offers you”, he narrates. Camilo Plazas.
Before starting his “drawer” day of meetings, with internal committees of BBDO, and catch up on the details of the projects they will tackle, the CEO soaks up as much information as possible about the industry, with quick glances at specialized media, and has a list of favorite newspapers and magazines, including, of course, Merca 2.0.
The Colombian likes regional Mexican music, boleros and ranchero, he can even assure that in his country they value mariachis more than the Mexicans themselves; however, to enjoy that experience, he found an infallible method for any foreigner: discover popular, traditional and modern bars and canteens, where the spirit sits.
“I love to sing. The canteens of Mexico seem incredible to me, they are areas where you can observe a lot of the Mexican culturea, the relation of the food, the tequila, the conversations, the joy that the Mexican transmits. They are things that you begin to experience, to smell… that you feel”, he expresses.
His infatuation with Mexico is as great as his passion for advertising, because in a short time the CEO narrates how he has become a fan of things very typical of our country and even has favorite brands, on the one hand in gastronomy and, on the other, in the national sport.
“I love Mexico. I am a lover of tequila and tacos al pastor. I became addicted to tacos al pastor. I have tried all kinds of tacos, from the most elaborate to the most street and I think, without a doubt, my favorites are those from La Casa del Pastor”.
“I also confess that I became a fan of the Atlas, because after 70 years of being champion and seeing all that passion of the people I loved it and also the Atlas goalkeeper is Colombian, his name is Camilo Vargas and he was the goalkeeper of Santa Fe when, 37 years old he also became champion, so he has a similar story”, explains Plazas, who manages to merge with this relationship the love for his land and his infatuation with what is now his home.
Camilo Plazas, the CEO of BBDO Mexico
Camilo Plazas Plazas has extensive experience in the digital world and has a great international career in Colombia and Spain, in companies such as Leo Burnett, Mediacom, DDB and MullenLowe.
He assumes the presidency when Bayer has just deepened the relationship with BBDO, allocating a significant part of its business in digital; and Diageo, the world’s largest spirits company, hands over the Buchanan’s and Johnnie Walker brands.
“I want to thank Carlos Vaca enormously, for having given me the opportunity to come to Mexico again, for being a great guide, for his teachings in these months and for being a great host in this country and this great agency,” says the new CEO who, in turn, expressed to Merca 2.0 the challenge of “filling the shoes” of his predecessor.
Now read:
Behind every good streamer there is a great tiktoker; wins 50 thousand followers on Twitch thanks to his wife’s video
The Premier League says goodbye to Sky and changes its exclusive to Paramount + in Mexico
Partying in Jalisco cost them more than 300 thousand pesos; they did not know La Santa, exclusive club “of the stars”