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Restaurants like Burger King, Nutrisa and Cielito Querido Café can give away food to consumers who are enjoying their birthday.
The wow factor is a good opportunity to work on customer loyalty.
While there is a cost to gifting a product to a customer, the return on investment is even greater.
A tiktoker has given herself the task of visiting some restaurants on your birthday to show you which ones could give you food free.
The fast food industry has been constantly growing over the years, where world-class brands have constantly managed to gain the trust of consumers to purchase various of their favorite foods, such as pizzas, fried chicken , hamburgers, ice cream, sweet drinks, coffee, among endless other opportunities to explore, where some have managed to stand out with a high presence in the market.
According to the Statista ranking of the fast food restaurant chains by brand value in the world During 2021, McDonald’s positioned itself again as the undisputed leader with 154,921 million dollars, Starbucks in second with 60,267 million, KFC in third with 18,189 million, Subway in fourth with 14,762 million and Domino’s Pizza in fifth with 12,397 million dollars, among other recognized industry brands.
There are different elements to consider to determine the factor by which these brands have managed to expand to this magnitude, such as fast food delivery, an irresistible flavor for their guests, promotions, collaborations with artists, adoption of trends, among others. endless more than marketing strategies to complement in order to maintain the loyalty of its customers for so long, even during their birthdays.
One of the essential strategies of brands to position themselves in the eyes of consumers, they found when addressing a situation that happens with all the people in the world, their birthdays; Whether or not they celebrate their “special day”, almost anyone can access some stores to enjoy some promotions or free products, if they meet some small requirements, such as filling out a registration or carrying an official identification.
On this occasion, a TikTok content creator took a short tour of some well-known fast food restaurants that you can access for a good birthday experience, with free food.
@path_16 THE LAST IS THE BEST 🎉 It’s always nice to receive a detail and those from brands you like. Data: They were changed in March 2022 and before we had not made any purchases registered in the app 😊 #freestuffinyourbirthday #gift birthday #carlsjr #nutrisa #Burger King #cielitoqueridocafé ♬ mario sound – mandycap
This content creator who went to different fast food restaurants for her birthday, mentions that if you go to Burger King you can receive a sundae with the minimum purchase of 50 pesos, if you go to Nutrisa and download their app they give you a simple ice cream, in Cielito Querido will give you a medium drink, and at Carl’s Jr. you can enjoy a discount if you download the app; Likewise, these are added to another type of restaurants like McDonald’s, Italliani’s and KFC looking to give away food or discounts to birthdays and thus position itself as a good place to celebrate and promote this type of event.
Giving or giving a discount promotion to a customer for his birthday It would imply that only this one benefits, so if you want to be accompanied by your loved ones, they will have to pay, increasing the income of the restaurant for this event; however, a birthday is not the only opportunity we could take to give something as a gift, but why should we give away our products or services?
Work on customer loyalty It is essential to have guaranteed sales on a constant basis.since they place their trust in the same brand, its quality and value offer to continue consuming everyday products, a fact that we can work on if we focus on some actions, as well as the surprise factor.
Surprising the client is a good way to stand out from the competition, a fact that we can achieve by offering some “simple” gestures, which, although they may involve an investment on our part, will only be a matter of time to recover and raise our profits.
Example of brands that have proven to have found a good response by making a small investment and “gift” products to your customers we have it with Rappi, who are constantly making some shipments that they never asked for to their most loyal customers, as it was in its time when it rewarded users with some small, but significant bottles of whiskey.
Brands have a good chance of increasing their sales if they choose to “give away” products to their customers.
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