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Mexico and Latin America are two key regions for creative industries in the world.
One element that stands out from the 2023 edition of Cannes Lions are the new categories such as Entertainment Lions for Gaming.
This year’s edition of Cannes Lions stands out for the creative level of the registered pieces.
This Sunday, prior to the start of Cannes Lions 2023 the short list of Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Film Craft, Health & Wellness, Industry Craft Media, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio and Social & Influencer Lions.
Of these we make a review in eight categories where agencies from Mexico and Latin America managed to go to the nominations, in order to win a metal in an edition of cannes lions that is not wasted.
DESIGN
BESO by LLYC Mexico City with SIGN SOUP for LA MODERNA
GRAY COLOMBIA with LIFE EXTENDING STICKERS for Makro
VECTORB McCANN, Mexico City with THE GREATEST GUIDE TO JOCHOS & BURGERS for Bimbo
AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires with QUILMES COINCIDENCES WORLD CUP CAN for Quilmes
AB INBEV, Bogotá / BUENTIPO ANCHOR, Bogota with ETERNO. A NONUYA STORY for CLUB COLOMBIA
ALMAPBBDO from Brazil in the Design category with EART4 for B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT.
DM9 Sao Paulo from Brazil also passed Design with THE COST OF GOLD for the URIHI YANOMAMI ASSOCIAÇÃO.
FCB BRAZIL with THE FUTURE IS BLACK for RAÇA MAGAZINE
FCB BRAZIL, Sao Paulo with NOISE NEUTRAL for TEGRA INCORPORADORA & PARTNERS
DM9, Sao Paulo with THE COST OF GOLD for URIHI YANOMAMI ASSOCIAÇÃO
SOKO, Sao Paulo with MY SPOTIFY. SO PLAYFUL for Spotify
FAHRENHEIT DDB, Lima with REDESIGNING FOR E-NCLUSION for PLAZA VEA
AFRICA CREATIVE DDB, Sao Paulo with TRUCSS for TRUCSS
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DIGITAL CRAFT
FAHRENHEIT DDB, Lima with E-NTERPRETERS SEASON 2 for AB INBEV
WUNDERMAN THOMPSON, Lima with MOUTHPAD^ for AUGMENTAL
DDB CENTR0, Guatemala City / EL TAIER DDB, Guatemala with THE SMART LEGACY for IFTHEN. INC.
DENTSU CREATIVE, Mexico City with V-LAND for SABA MEXICO (BODYFORM)
DDB CENTR0, Guatemala City / EL TAIER DDB, Guatemala with THE SMART LEGACY for IFTHEN. INC.
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DIRECT
OGILVY HONDURAS WITH HEAVEN FISH for Regal Spring
GUT, Buenos Aires with WORLD CUP DELIVERY for Orders Now
GRAY ARGENTINA, Buenos Aires with THE POSTPONED DAY for LALCEC
GRAY COLOMBIA with CORRUPTION CITY for Publimetro
DDB CENTR0, Guatemala City / EL TAIER DDB, Guatemala with THE SMART LEGACY for IFTHEN. INC.
DDB COLOMBIA, Bogota with INFLUENCERS’ FRIENDS for Poker
GUT, Buenos Aires with FREEDOM COMES IN ALL SIZES for Mercado Libre
DAVID, Bogotá with UNOFFICIAL GOALS for Aguila
LEO BURNETT PANAMA, Panama City with A PROMO NO BODY’S HEARD OF for McDonald’s
GUT, Mexico City with UNFILTER MEXICO for Corona
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ENTERTAINMENT LIONS
ARCHER TROY, Mexico City / ACTIVISION BLIZZARD MEXICO, Mexico City with CORRIDO OF DUTY for CALL OF DUTY
DDB COLOMBIA, Bogota with INFLUENCERS’ FRIENDS for Poker
GUT, Buenos Aires with INFLATION PROOF PRIZE for MERCADO PAGO
MULLENLOWE SSP3, Mexico City with BLIND SEATS for MUSIC VIBE & FUN TICKET
DDB COLOMBIA, Bogota with INFLUENCERS’ FRIENDS for Poker
GUT, Mexico City with UNFILTER MEXICO for Corona
ISLA REPUBLICA, Mexico City with LA CHINGADA for PEPSICO FLAMIN HOT
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ENTERTAINMENT LIONS FOR GAMING
DAVID, Sao Paulo / DAVID, Buenos Aires with MISSION: WHOPPER for Burger King
SANCHO BBDO, Bogota with Gamepay for Success
DAVID, Bogotá with ROYALTY FREE BOTS for BUDWEISER
FAHRENHEIT DDB, Lima with E-NTERPRETERS SEASON 2 for AB INBEV
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ENTERTAINMENT LIONS FOR MUSIC
RIMAS ENTERTAINMENT LLC, San Juan with THE BLACKOUT, PEOPLE LIVE HERE for RIMAS ENTERTAINMENT LLC.
PUBLICIS MEXICO, Mexico City with THE ANTI NARCO CORRIDOS for RSF – REPORTERS SANS FRONTIÈRES
PARADAIS DDB, Guayaquil with LOVE IN AMORFINOS for XTRIM
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ENTERTAINMENT LIONS FOR SPORTS
VMLY&R MEXICO, Mexico City with SHOUT for Telefónica
McCANN MARKET, Buenos Aires with MESSI CHRISTMAS for TYC
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FILM CRAFT
MEDIA.MONKS, Mexico City with I’M A CRIMINAL for GIRLS NOT BRIDES
PRIMO AUDIOVISUAL SA (INVOICE), Montevideo with TRAJECTORY for the Red Cross
VMLY&R MEXICO, Mexico City with Shout for Telefónica
GRAY, Mexico City with Three to Reinsert