TikTok It’s about to boost your messaging feature to compete with the greats. A series of job postings have exposed ByteDance’s plans to add new features to the popular video app. Among them is a messaging experience that facilitates connections between users.
According to report of AxiosTikTok is hiring staff to make up the messaging team from the social network. The company added offerings for various professions including developers, engineers, and product managers. All of them aim improve communication between users and They offer a hint of what’s to come.
“We are the messaging team at TikTok,” he mentions engineering leader vacancy in the presentation. “Our team’s mission is to facilitate meaningful user connections through the TikTok messaging experience, which is still in its infancy.” The role’s responsibilities include collaborating with business teams and utilizing unique cross-country capabilities to offer a distinctive solutionlike messaging.
A similar description is found in the post technical leader of backendwhile the software engineer will be in charge of features and components like an inbox, messages, history, user profile and more. The messaging division at TikTok is hiring all kinds of profiles, including a product manager with passion and curiosity for social interaction to generate great impacts.
TikTok wants to keep you captive on its platform
One of the reasons to improve the messaging system would have to do with the videos that are shared daily on the platform. Despite the fact that the TikTok algorithm holds its users captive, they often share the videos on WhatsApp and other messaging clients. The company seeks to improve the social network so that users can interact without leaving itsimilar to what we see in Meta apps.
In March, the tech giant announced that Messenger would be integrated back into the Facebook app. After almost a decade of staying apart, Meta changed the initial strategy for one that improved the engagement in the social network. Asked why, Tom Alison, the head of Facebook, stated that part of giving people a good experience is make it easy for them to share what they discover without having to open another app.
At the moment, TikTok has an inbox where you can message with your followers or check activity alerts. The system has limited functionalityso it makes sense that ByteDance would look to improve it with new features that “expand the boundaries of TikTok.”
While Meta, Twitter or YouTube launch features to emulate the success of TikTok, ByteDance does the opposite and experiments with features copied from its competitors. A few weeks ago he launched TikTok Music, a music service that takes the best of Spotify and Apple Music and mixes it with its algorithm. The social network is also working on a ChatGPT-inspired chatbot that will help people discover content.
It is a matter of time before TikTok does the same in messages, although it will not be easy to deal with the big ones.