- TikTok will require all politicians and political parties to verify their accounts immediately.
- The app will also ban videos that seek to raise funds.
- Politicians and political parties, for now only in the United States, will not be able to access TikTok’s advertising features.
TikTok has changed the rules for accounts that are part of political campaigns in the United States.
The network will begin to demand, for now only in that country, the mandatory verification of the accounts of government agencies, politicians and political parties.
In parallel, it will ban all videos that aim to raise funds for campaigns.
The decision comes less than three months before the midterm elections in the United States and when both the firm owned by Byte Dance and other platforms are working (without much success) to end the fake news.
From now on, and in order to remain active, “political” accounts must submit a verification request, according to TikTok in a statement. release published this Wednesday, September 21.
The company also explained that will make greater efforts to confirm with greater speed and accuracy the authenticity of the profiles that belong to politicians or political parties.
The verified accountsindicated by blue checkmarks on TikTok and other social media platforms, such as Twitter and Instagram, signify that the platforms have confirmed that whoever is behind each profile is who they say they are.
TikTok and political campaigns
TikTok has faced criticism from United States congressmen since it began to grow in popularity, who question the protection of data by the Chinese app. When Donald Trump was in the White House, the US subsidiary was about to be sold by force to a local company.
To try to make the new bans more effective, accounts belonging to politicians and parties will not be able to access TikTok’s advertising features, the network said in a statement posted on its official blog.
Accounts will also be prohibited from using the fundraising features used by “influencers” in the app, as well as digital payments and gifts.
While it will not advertise for politicians, TikTok clarifies: “We understand that there will be times when governments may need access to our ad services, such as to support a public health or safety campaign, such as advertising for campaigns against coronavirus. Covid, for example. We will continue to allow government organizations to advertise in those limited circumstances, but they will be required to work with a TikTok representative.”
“In addition, we will prohibit these accounts from accessing other monetization features. Specifically, they will not have access to features such as gifts and tips, and will not be eligible for our Creator Fund,” the network said in the statement.
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