- The Titanium category shortlist includes campaigns from clients such as Coinbase, AbInbev, Cadbury, Decathlon, and Samsung.
- All the big agencies are represented.
- One of them is VMLY&R Mexico, which will look for a Lion in Titanium with PlasticOff, for the Whirlpool client.
The organization of Cannes Lions 2022 announced the shortlist of one of the most anticipated categories because the best campaigns of the edition compete in it: Titanium.
There are representatives from most of the countries that are historically big winners of the Cannes lions, such as the United States, the United Kingdom, Australia and India.
The surprise for Latin Americans at Cannes Lions: a Mexican agency is the only representative of the region in the Titanium shortlist. This is the PlasticOff campaign, by VML Y&R Mexico for the Whirlpool brand.
He was also a finalist in Titanium “Plastic Fishing Tournament”, by We Believers New York, Primo Content México and Relevant for Grupo Modelo Corona Extra, but did not make it past the shortlist.
The Whirlpool and VMLY&R campaign already won a Lion in Cannes with PlasticOff in the Brand Experience & Activation Lions category and is now going for a Lion in Titanium.
The campaign proposal is based on changing the plastic film in the packaging of Whirlpool appliances for a technology that is water soluble, safe for the environment, biodegradable and certified compostable. This allows the structure of the packaging to be maintained while eliminating plastic waste.
Cannes Lions 2022: full Titanium shortlist
PlasticOff
2022 Whirlpool VMLY&R Mexico
Titanium
https://www.youtube.com/watch?v=h8nAxntnzGc
Piñatex
2022 Dole Sunshine Company + Ananas Anam L&C New York
Titanium
The Breakaway: The First Ecycling Team For Prisoners
2022 Decathlon Bbdo Belgium Molenbeek-Saint-Jean
Titanium
Shah Rukh Khan-My-Ad
2022 Cadbury Celebrations Ogilvy Mumbai
Titanium
Long Live The Prince
2022 Kiyan Prince Foundation, EA Sports, Qpr, Match Attax Engine London
Titanium
Super. Human.
2022 Channel 4 4creative London
Titanium
Samsung ITest
2022 Samsung DDB New Zealand Auckland
Titanium
Inspiration4 Campaign
2022 Inspiration4 Known New York
Titanium
Real Tone – Product Innovation & Global Campaign
2022 Google Google Mountain View
Titanium
Black-Owned Friday 2021
2022 Google Google New York
Titanium
The Most Important Call
2022 Call Russia Not Perfect Vilnius
Titanium
Draw Ketchup
2022 Kraft Heinz Rethink Toronto
Titanium
The First Meta Sneaker
2022 Under Armor Berlin Cameron New York
Titanium
The Unfiltered History Tour
2022 Vice Dentsu Creative Bengaluru
Titanium
Plastic Fishing Tournament
2022 Ab InBev / Corona We Believers Brooklyn
Titanium
Less Talk, More Bitcoin
2022 Coinbase Accenture Song New York
Titanium
Widen The Screen: The Program
2022 Procter & Gamble Gray New York
Titanium
Dyslexic Thinking
2022 Virgin Fcb Inferno London
Titanium
DotPad. The First Smart Touch Graphics Display.
2022 Dot Serviceplan Germany Munich
Titanium
HackMarket
2022 Back Market Marcel Paris
Titanium
2022 · Change The Ref Inc. · Leo Burnett Chicago
Titanium
chill boards
2022 Coors Brewing Company DDB Chicago
Titanium
Toxic influences
2022 Dove | Unilever Ogilvy London
Titanium
Backup Ukraine
2022 Polycam X UNESCO Virtue Worldwide New York
Titanium
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