It seems that the trend of excluding the charger from the accessories of the device is still fashionable. Another great brand known throughout the world joins the strategy of Apple, Samsung, Xiaomi and other brands. Today we have to talk about Google and its next Pixel: the Google Pixel 6 will arrive without a charger in the box. Well, the Pixel 6 and all the devices that the company launches from now on. The recently introduced Google Pixel 5a is the last to be able to enjoy this accessory “for free”.
If you want a charger you will have to pay or use an old one
In the presentation of the Pixel 5a Google has said that this device has been the latest release with charger included in the box. This means that from this moment all Google launches will no longer include a charger as before. The company used to include a 18W adapter on all your devices.
Now, if you buy any Pixel of the immediate future you will have to go through the box if you want a new charger. Google relies on the same idea as Samsung or Apple: the environment and reducing the size of the boxes. Money almost certainly has nothing to do with it.
Following the strategy of the great
Google only has a small, but very small, slice of the pie of smartphones sold around the world. Despite being one of the most important companies in the world, its hardware does not triumph and is almost insignificant in the bestseller lists.
With this “new” strategy, you may be trying to gain a bigger foothold in the market and wash your face with the issue of the environment, but the reality could be quite different. Brands like realme or OnePlus have continued to include chargers in the boxes to take advantage of it.
While Samsung stops including this accessory, the rest of the less important brands try to win a certain piece of cake including your chargers and making it clear. Google, with its small piece of market, is not clear that this decision will benefit.
Not including the charger may be the last straw for many users who were hesitant. Still, we will have to wait, because at the moment they are only conjecture and speculation. What do you think that Google has followed the strategy of Apple and Samsung?