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signatures as McKinsey have measured the effect of seasonality and Children’s Day is one of them
There are increasingly important resources that help to understand the consumption currently motivated by these dates.
Around Children’s Day there are increasingly relevant cases in consumption.
He Children’s Day It is a unique event and the important thing about this celebration is that it has become a benchmark for what is valuable for the consumer what you spend on and why.
So important is the consumption dictated by seasonality, that McKinsey has measured its evolution throughout the year, as was evident in an investigation that I carried out in the United States.
“In 2022, the holiday shopping season will begin earlier for many consumers in the United States. According to the results of a recent survey, just over half of American consumers intended to start their Christmas shopping in October 2022. This proportion was 45 percent last year,” he explained. D.Tigheanalyst of Statista exclusively to subscribers of this platform when presenting the previous study.
To spend on Children’s Day
Information from the Chamber of Commerce, Services and Small Tourism of Mexico City (Canacope), which was projected by Sam’s Clubwarns that the main businesses benefited are toy shops, amusement parks, children’s clothing stores, cinemas, theaters and candy stores.
This same store projected figures from the Condusef, in which the expected average expenditure is 400 pesos per girl/boy, on very specific products such as sweets or toys, mainly for 60 percent of those surveyed by Nielsen and only eleven percent invite their son to a restaurant, while another eleven percent decide to give him technology.
“The tradition of Children’s Day is relatively ‘old’ in Mexico, it was in the year 1924 when April 30 was designated as Official Day, with General Álvaro Obregón President of the Republic and José Vasconcelos Minister of Public Education, who is considered one of the great promoters of the country in terms of education and said that each school had to be made “a palace with a soul”, explained Sam’s Club it’s a statement.
Regarding the relationship of consumption and minors in commemoration of Children’s Day, Kantar identified that the minors interviewed by the platform remember an average of three brands. The first one is Nike, with 45 percent recall; Adidas, 35 percent and Lego, 30 percent. Converse follows with 27 percent recall, while PlayStation and Nintendo they have a brand preference of 14 percent.
“Buying gifts to celebrate Children’s Day continues to be a common activity for parents; 69 percent buy gifts for their children through online platforms, 64 percent go to shopping malls, while 52 percent buy them in department stores,” the study explained when delving into buying behavior in eve of celebrating the Day.
These studies find a common element and it is the potential that brands have to establish themselves in the face of increasingly dynamic consumer trends where an element is important to consider and it is the one that has to do with the ability to interact in an increasingly market. more competitive and with fluctuating trends in the face of challenges imposed by consumption, digitization and the innovative market.