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The Mexican consumer is a profile with all kinds of details, which warns us of how important successful communication has become as beer maca.
Consumer response to incidents involving brands has not only put firms like Dos Equis or DJI in check.
The events that affected the Dos Equis beer occurred with one more incident of the opportunity they find when innovating.
A rollover of a truck carrying Dos Equis beer Road incidents of this type have been added to the huge list, in which the brands behind the transport of this product have been involved in incidents that violate them before the consumer, who makes a pleasant decision.
The incident occurred in the Circuito Exterior Mexiquense, this at kilometer 48, in the area of Río de Los Remedios, where after the rollover, the driver was allegedly injured and the vehicle that was transporting the boxes of beer, which remained scattered, provoked the response of the consumer neighbor to the incident, steal the product that did not burst after the accident.
#RapiñaEnEcatepec 🐀🐀 After the overturning of a trailer 🚆 that was carrying beer 🍻, this Monday at the Circuito Exterior Mexiquense, at the exit to the Río de los Remedios, residents of the area carried out robbery 🐀 with the product. The driver is injured 🤕.
🎥 From social networks. pic.twitter.com/Vjzl60LEkh– Evolution Daily (@EvolucionDiario) May 30, 2022
The consumer facing vulnerable brands
The brands like Two X who are in vulnerable situations and the Mexican consumer who responds to rollovers, for example, has only one choice, to take what he finds in the accident.
This series of incidents has become tremendously valuable, especially as it has established the profile that can be expected in emergency situations, where the role of brands before the consumer becomes unique, especially when they are violated. With this in mind, it is necessary to understand how to act in situations of this type and, most importantly, define activities that have become necessary for a brand.
Brands controlling situations
Just as there are tremendous cases of a brand like Two Xbeing the object of an accident and theft by the consumer after the truck where their beer was transported overturned, so there are brands that control situations and demonstrate the importance of being able to even create experiences with their decisions.
The best example of this occurs with Disney, a brand that opens its parks to fun, but also has extremely harsh policies and protocolssuch as the protocols that prevent touching the actors who play company characters.
In digital, valuable resources have been established, so reporting what happened in a trailer loaded with Dos Equis becomes necessary to understand the profile of the Mexican consumer.
Being a brand today
The potential of a brand in the face of unexpected situations that harm it in front of the consumer, seems to have a series of situations that warn of how important communication has become and not only that, the ability of a brand to be able to conduct itself hand in hand with a good strategy in this matter.
We saw a tremendously simple resource to understand when talking about how brands prepare for eventualities during the contingency, where large businesses migrated to strategies with which they managed to keep their businesses operating, such as McDonald’s taking the tables of its local restaurant to its parking lot.