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Walmart Chile took a very important step in the market by testing a technological cart with which purchases can be made as soon as they enter the vehicle.
This technological commitment accelerates sales in its stores and copies formats like Amazon’s in its stores without cashiers.
The technology used in the market has been determined more and more in terms of activities that facilitate the shopping experience.
A trolley from Walmart rethinks the concept of experience with which it seeks to improve sales in the chain’s stores and all thanks to a screen, with which it is intended to speed up the stay of consumers in its stores. Now that this technology has started in Chile, the question is when will it reach Mexico?
Walmart has climbed the market, with a unique commitment to the way in which the retail experience has become more dynamic, with increasingly practical commitments, especially for the opportunity to understand consumption and, most importantly, to determine activities that have been of great weight in consumption because it simplifies it and, most importantly, activities that are crucial to innovate in our presence at a point of sale.
What is the Walmart cart with a screen about?
We have already seen the experience of a Walmart cart with a screen in other retailers such as Amazon, with its famous store without cashiers where you pay for your groceries, every time you place the products inside your cart.
Now we see a similar technology in Walmart and in Chile it has started with the concept called “Leader to the Car”oriented, as we anticipated at the beginning of the note, to a shorter time for customers in the store.
The interesting thing about this proposal is that the technology of the screen helps to scan all the products that are entered into the cart and make the account. This happens thanks to cameras that are built into the device, as well as the use of artificial intelligence, so all the customer has to do is pay at checkout.
This experience is part of a collaboration between Walmart Internacional and its offices in Chile, work that has resulted in a device that is already operating in an Express format store in Lider Pie Andino.
Walmart’s commitment to orienting the experience in its stores to the least stay of the consumer in them is already known and the commitment is obviously to maximize sales and increase consumer traffic at the points of sale.
This has led the store to consolidate concepts such as Walmart Express in Mexico, sacrificing the traditional store format aimed at a high consumer segment, now it all boils down to sales activities designed for you to go to any of its stores to make purchases at the shortest time possible.
From carts with technology to carts “possessed”
The creation of news has led the media to implement all kinds of strategies to communicate content and we have seen a key guideline in this exercise, which is to be able to understand the market and establish activities that are relevant to readers, despite that many of these stories end up being a comical conversation due to the reported event, as happened with a small media outlet from Chihuahua, when he noticed a Walmart cart that moved by itself, calling it possessed.
During this Monday, strong gusts of wind were recorded in the state of Chihuahua, which gave rise to all kinds of anecdotes, such as the incidents recorded due to the presence of the wind.
These anecdotes even reached a Walmart store, where one of its shopping carts ended up being propelled by the wind, a moment that was captured by a local media outlet, which decided to use the event as an example, to demonstrate the strong presence of gusts of air in the place.
The angle of the incident was what caused ridicule on the part of the readers, since he described the incident as a “possessed” Walmart cart, for which the medium ended up invoking, but the criticism of his original post, with comments that assured Ironically, the type of stories that were generated, even the fact that a simple Walmart cart, which moved in the wind, was described as possessed.
Aironazo takes a Walmart cart as if he were possessed pic.twitter.com/H5pnZLsF5J
– The Chihuahua Option (@LaOpcion) February 21, 2022
It is important to see that the weight of brands in our day-to-day lives and how consumers take them as a reference for everyday situations, whether it be a shopping cart propelled by the wind or a historic leap, when Red Bull decided to sponsor a lover of extreme madness, so that he would launch himself from the stratosphere in what was the highest jump in contemporary history.
In both incidents, the brands were the protagonists of the stories and with this they proposed a very important exercise, which is to understand the weight that their businesses have in the minds of consumers, hence the brands must commit to being organizations that only they allow to interact with the consumer from positive experiences, where the exercises that go from a sale, the design of a product, its accommodation on the shelf or its existence in an online store always contribute to its brand value.
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