Data consulted in the IMPI reveal the registration of trademarks Upper Y Cinnamon Energy.
As has been consulted, the opening of the new chain of convenience stores imposes new business rules on convenience.
Canelo Álvarez is one of the best paid personal brands in the sports segment, according to Forbes.
A consumer decided to buy in stores Upperthat he “Canelo” Alvarez opened in Mexico to join the segment of convenience chains, with a format similar to that of stores such as Oxxo either 7-Elevenonly with unique experiences, such as electronic screens that replace the prices on paper labels of the products on the shelves of these stores that have begun to be called on networks such as “Caneloxxo”.
The news of the opening of Upperthe new business model that the boxer Canelo Alvarez undertook, supposed to be part of the opening of a chain of gas stations called Canelo Energythat in the IMPI appears as a registered trademark for vehicle refueling services, land vehicle refueling services; vehicle refueling, repair and maintenance services; services of a vehicle service station (refueling and maintenance).
The entry into operation of the new convenience store format implies the ability of these brands to be able to scale their businesses in a retail segment, which has allowed brands such as Oxxo to consolidate themselves as the second most valuable by the number of sales registered. , based on a projection of Edge by Ascential.
This firm estimates that the sales value of Oxxo has reached the 9.2 billion dollarswhile Walmart has a sales value of $28.7bnfigures that have become a unique reference in the way activities are consolidated before the consumer.
The new “Caneloxxo”
Since the start of talk of entrepreneurship “Canelo” Alvarez In the convenience store market, the concept of “Caneloxxo” became a trend in social networks, with mentions of the job market with which this business started, as well as the elements that distinguish the offer of these products.
Pao Castillo add more than 15 million of views on your video that you posted on the account of TikTok that it uses, where it shows the offer of products available to the new store concept of the “Canelo” Alvarez.
@paocastillooficial #upper #caneloalvarez #oxxo #guadalajara ♬ Surf music of Teketeke Sound – HAKUROU
Among the elements that stand out are the LED screens with which the new point of sale of the convenience stores has been decorated; also the appearance of the image of the “Cinnamon” on these screens, whose LED technology extends to the dynamic labeling of products on shelves, where we see animations showing the cost of the packages displayed there.
Another product that attracts the attention of the store is the offer of hydrating drinks with the boxer brand, in addition to a large area of refrigerated drinks and an automatic coffee machine, which prepares drinks based on this grain.
With this in mind, it has been possible to establish how important the convenience store is for the Mexican consumer and the opening of a new model that enters this segment, greatly determines the capacity for innovation that the new format has in the market. consumption, where we even see shelves with electronic labeling technology.