Rozy is an influencer with over 60,000 followers on Instagram. He is becoming a famous figure in South Korea. Everything indicates that he has a long career ahead of him, especially since he will always be 22 years old. The digital influencer and model was created by Sidus Studio X in August 2020 and, in just over a year, Rozy is their most profitable product.
The digital influencer started to become famous in Korea in July when she appeared in a television commercial. Up to now, has achieved more than 100 sponsorships with different companies. He has also signed eight exclusive contracts and starred in two local television commercials. Baek Seung Yeop, Director of Sidus Studio X, he claimed what do you hope to win near $ 854,000 by the end of the year with Rozy’s work.
Although it does not reach the success of established flesh and blood influencers, it is a quite remarkable start, if we start from the base that it will reach almost a million dollars in income a year after being born. And at 100 patricians two months after their first announcement.
Rozy has plans for the future. Its creators do not want to limit it to ads and seek expand your activities to the cinema and entertainment programs. In short, they want to take advantage of the reef. The CEO of the company that created Rozy explained that the popularity of virtual influencers is increasing because it is much easier to collaborate with them for advertising campaigns.
There is no danger that they will get sick, they will not have personal scandals that could jeopardize their image and the locations can be created by computer. In this way, there are no limitations of space and time. What’s more, virtual influencers don’t get old.
The rise of digital influencers
The advantages offered by creating a character with artificial intelligence cause rejection for some people, although it is a fact that it is a sector on the rise. Lil Miquela has become one of the most famous virtual influencers. He has more than 3 million followers on Instagram and has managed to attract an investment of up to 125 million dollars of the Spark Capital startup fund. Vogue magazine named her the “fictional girl of the moment” in 2019 and has also positioned herself as an advocate for LGBTQ rights and the Black Lives Matter movement.
Millennials and Generation Z are the target audience for digital influencers like Lil Miquela. Mainly, because content is still the key to success, whether it is from real or virtual influencers. Each character created with artificial intelligence has some ideas behind and a worked content.
In this sense, it happens as with traditional influencers, who may have more affinity with a brand than with another. In the case of digital ones, there are the advantages that we mentioned earlier, such as saving money on travel – because the campaigns are virtual – and the absence of controversy.
Digital or flesh and blood
Nevertheless, digital influencers are not competitors of the real ones. At least for now. Some advertising agencies have shown their interest in this upward trend, but that it does not yet exceed the popularity of influencers such as María Pombo or Laura Escanes, in the Spanish case.
Everything indicates that they will be able to live in the same ecosystem because their way of working and exposing themselves will be very different. While digital influencers appeal to a unreal beauty prototype by their nature, the flesh and blood are increasingly appealing to show a more realistic picture. Despite the use of filters in many cases, social networks such as Instagram have become a space to show increasingly natural photographs.