- Index hide
Social conversation and being attentive to it allows brands to stand out in the market and the case of bad logos proves it.
An element that is tremendously relevant today has to do with the way in which brands achieve transcendence before the consumer and asking them to change their logos has helped in this mission.
A bad proposal of logos, after criticizing the originals, has won a designer what she never imagined: work being hired by the brands she has criticized in TikTok and this has been achieved because he has understood the power of social networks to generate social conversation based on common themes.
With this in mind, it is clear the effort that content creators must carry out to be able to generate from this discipline engagement and greater participation within the market.
A tremendously popular aspect of this effort is that which has to do with social listening and being aware of the conversation that is being generated, since the importance of a brand depends on it.
Breaking the rules of graphic design is possible
Breaking the rules of graphic design and getting hired for your proposal by doing so has been possible to Emily zugay, a tiktoker with more than 1,600,000 followers and an alleged designer who has called brands to an unexpected activation, which has consisted of changing their expensive logos for bad proposals.
It all started when the tiktoker criticized logos of big brands such as Starbucks (which has been given to all kinds of analysis to discover the success of the brand) and launching its proposals that were far from being good compositions, on the contrary, they generated ridicule for the graphic coding used.
Apart from the fact that it did not follow any graphic design rule, the tiktoker did manage to demonstrate how important discipline is in content creation and understand how it allows you to understand trends, stand out in them and create social conversations that stand out for their genius.
This genius consists of being able to create original content that appeals to the maxims in social networks, which are stories that are worth sharing. There has been the success when brands have asked him to change their logos, to be able to stand out in this social conversation.
@emilyzugay Putting my degree to use
@emilyzugay I’ve peaked. Thank you @tiktok 💘
Now read: