- The latest season of La Casa de Papel, the popular Netflix series, is coming to the platform
- In various cities around the world, including the CDMX, a great marketing campaign is being carried out
- Starting today, the first five episodes of the season are available; the rest will arrive next December 3
The latest season of La Casa de Papel is coming to Netflix, the popular streaming platform; the first five chapters are already available from this Friday.
Since its launch, in May 2017 -when the first chapter of the series was broadcast-, La Casa de Papel has become one of Netflix’s stellar stars, so much so that, for its fifth and final season, the platform has put on A very attractive marketing strategy is running in various parts of the world.
In principle, it is known that this fifth installment of the series will consist of 10 chapters, of which the first five titles are being released today. The remaining one is scheduled to be released on December 3, which will be a long wait for its fans.
A launch of this magnitude requires, being the last season of one of the most acclaimed series of recent years, a marketing strategy that, really, turns the heads of those who, for some reason, do not know or do not know know about Netflix’s work.
It seems that this is how the platform has understood it and that is why it is making every effort to make this latest launch one of the most remembered, resorting to the infallible resource of street marketing, one of the strategies that generates the most noise among consumers of this type of content.
In this way, the streets of Madrid, Barcelona, Milan, among other European cities, and, of course, Mexico City (CDMX), are the center of this campaign that seeks to ensure that no one misses what will be the last installment of La Casa de Papel, the great Netflix series that is about to come to an end.
But it is not only a campaign in which it only announces the arrival of its fifth season, but, in some parts, it is offering some enigmatic details or spoilers, which is giving a lot to talk about on social networks and makes us see the power that marketing can generate with its different strategies.
Thus, through social networks, some users are reporting these campaigns, which, even, the Netflix account itself responds with other equally enigmatic ads, creating more expectation among the followers of the series.
Is here #SolveLCDP pic.twitter.com/TYmjdRpnKV
– Netflix Spain (@NetflixES) September 1, 2021
Also, the hashtag #SolveLCDP has positioned itself in the main trends, making even more echoes among those who were most waiting for the fifth season of La Casa de Papel.
This well-thought-out Netflix strategy allows fans of the series to start a virtual conversation through questions and answers in order to predict what could happen to the characters of the fifth season.
Thanks to you we have more and more theories about the end of this couple. #SolveLCDP pic.twitter.com/G72MkMImIr
– Netflix Spain (@NetflixES) September 2, 2021
Of course, the Mexico City has not been left behind in this strategy, because, as part of this great global campaign, Netflix placed the monument to # Los5Caídos in the Palace of Fine Arts, CDMX, as well as in other Latin American countries, such as Argentina and Chile, in Buenos Aires and Santiago, respectively.
The Fallen 5 is one of the Netflix ads that echoed the most among fans of the series, as it raised various theories about what could happen in the latest installment of La Casa de Papel. This announcement was shared through social networks and had a great reach among users.
In other cities, like Milan, in Piazza AffariOne of the most important events of this campaign was held, managing to gather more than five thousand people around a giant doll, which wore the traditional red panties and the Dalí mask.
Without a doubt, the premiere of the last season of La Casa de Papel is one of the most anticipated events of the year. Followers do not want to miss it and with this campaign or marketing strategy you are feeding their curiosity more.
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