- Index hide
Despite having now lost almost a million subscribers, Netflix currently has 220.7 million users.
At the beginning of 2022, the streaming platform registered the loss of 200 thousand subscribers, starting the decline of the company.
In full decline of Netflix, the leading streaming platform, possible prices have been leaked which would bring your subscription plan with ads.
There is no doubt that 2022 has not been the best for the Los Gatos, California-based company, even though it is the undisputed market leader with more than 200 million users worldwide.
input, in March of this year, the company confirmed having lost the amount of 200 thousand usersa figure that for the second quarter of 2022 was intended to increase with two million more.
However, yesterday the numbers of the platform were announced and, although it did not lose those 2 million, it did register the abandonment of 970 thousand subscribersthat is, almost a million.
It is clear that what is happening with Netflix is nothing new and, to tell the truth, it has its reason for being, because, on the one hand, the content offer has begun to disappoint the audience with the few original titles it offers. On the other hand, the company recently drew heavy criticism for its decision to curb account sharing between multiple households.
These platform actions have affected its popularity to such an extent that, according to a Whip Media survey, to date, Netflix ranks fourth among the largest streaming providers in the United States regarding subscriber satisfaction.
These would be the prices of the plan with Netflix ads
Netflix’s plans continue to rise and one of its most ambitious projects with which it seeks to gain subscribers is its subscription program with ads.
A few weeks ago, Reed Hastings, co-CEO of Netflix, confirmed the news that the platform is thinking of a new modality for its users:
“Those who have followed Netflix know that I have been against the complexity of advertising and am a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m more of a fan of consumer choice. And allowing users who would like to have a lower price and who tolerate advertising to get what they want makes a lot of sense.” Hastings revealed in a statement.
Thus, following these plans, the possible subscription prices with Netflix ads were leaked on social networks, which could arrive at the beginning of 2023, although only in the United States.
At the moment, there are only two options that have been leaked, which reveal the price, the video quality, the streaming simultaneous, as well as the possibilities of downloading and the existence of advertisements:
Disney Plus will also launch subscription plan with ads
The market of streaming is changing, to a great extent, thanks to the arrival of more platforms such as Paramount Plus, Star Plus, among others, which has caused new strategies to be designed in order to reach a greater number of subscribers.
One of them is to implement a cheaper subscription plan, but with ads, which even services such as HBO Max and Blim already offer to their users; However, everything indicates that the new Netflix and Disney Plus services will be launched this year.
According to a post by The Wall Street Journal, Disney Plus ad-supported subscription plan will be severely limitedso they are only taken into account four minutes of commercials for every hour of content.
In the end, we are talking about a scenario in which it is sought, at all costs, to conquer Internet users and in the midst of a scenario in which Netflix is losing ground, the platform, and others, are already developing their own strategies.