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Currently, Grupo Bimbo has just over 14,000 followers and a cumulative total of just over 102,000. likes on TikTok.
In 2021, Grupo Bimbo was the company with the highest sales value in the country, registering 331.05 billion pesos.
A Nielsen study states that the growth of women’s soccer has been 146 percent.
Through its social networks, Grupo Bimbo shared the news of a new alliance made by FC Barcelona, one of the most important clubs in the history of world football.
Today, social networks are emerging as a great tool for brands and, in the end, each one decides what strategy to follow to capture the Internet audience.
In this sense, one of the brands that has understood the importance of this type of platform to reach a new consumer niche is Grupo Bimbo, a company that, on TikTok, manages a positioning strategy very attached to what, apparently, , look for young people in this social network.
A survey conducted by the platform Pew Research Center confirms that the young people of the so-called Generation Z are the ones who use the ByteDance platform the most, which gained significant popularity as a result of the pandemic.
Starting from this, the bet is, in a way, strengthen the brand in one of the social networks that achieve viralization in a matter of minutes and sometimes even in seconds. Bimbo’s strategy for his TikTok account is about publicizing part of what is happening around the company, with information, for example, about his arrival in India, his offices in Colombia, the executive design in Mexico, part of the Bimbo Museum, among others.
From this perspective, it is not surprising that brands approach TikTok as part of their strategies to position themselves among the large community of Internet users that currently inhabit the vast universe of social networks.
Through TikTok, Bimbo announces alliance with FC Barcelona for women
Currently, Bimbo group It has just over 14,000 followers and an accumulated amount of just over 102,000 likes among all its content, and it is also the stage through which the brand has decided to announce a new commercial alliance.
In his most recent video, he shared the story of how the so-called Osito Bimbo has come to Spanish football thanks to a new commercial link with FC Barcelona, one of the most recognized clubs in the world, in its women’s division.
From the Spotify Camp Nou, the pitch of the balugrana clubthe Mexican brand announced that its logo will appear on the left sleeve of all jumpers of the women’s Barcelona, this as a strategy to promote sport among women.
@Bimbo group The Little Bear brings you news from Barcelona. ??#tiktok #Viral #Bimbo group #FamiliaBimbo #viral #fyp #Barcelona #campnou @FC Barcelona
Without a doubt, it is an alliance that will give much to talk about in a context in which the presence of women in football is on the rise.
According to information from Nielsen IBOPE, the growth of women’s soccer has been 146 percent, which is why various interest groups focus more on promoting cultural change in favor of female inclusion.
Given this, a study by Digital Hub about the evolution of women’s soccer also stands out, which states that, in 2019, The FIFA Women’s World Cup managed to attract a television audience of 1.12 billion people around the world and bring more than 1.1 million spectators to the stadiums of France.
Let’s not forget that, at present, the issue of inclusion sounds strong in various industries and soccer, among other sports, is one of those that has begun to promote the participation of women and other sectors of society.