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The comparison between Banco Azteca and Banco del Bienestar is an important exercise that verifies the value that brands have on these platforms.
The Banco del Bienestar proposal has sought to focus on a chain of federal banks, income and various banking operations.
Banco Azteca is undoubtedly one of the main competitors in the banking segment.
Azteca Bank have seen how the federal government has been in a campaign to open new branches of Wellbeing Bank, the banking proposal that President López Obrador has promoted as an alternative to the options currently on the market.
The opening of branches has turned the brand into a trend within social networks and, as expected, the comparisons have begun, even leading the owner of Banco Azteca to comment after his bank has been confronted with the federal proposal.
Given these facts, it is clear the effort that brands must carry out to be able to make the best communication decisions in networks and thus achieve an understanding of the value of consumption.
Ricardo Salinas responds to Banco Azteca’s comparative
The businessman Ricardo Salinas has welcomed Banco del Bienestar and his message in networks is given after being questioned about the arrival of this proposal to the Mexican banking market.
As part of his message to a user, who questioned him about the new government bank and whether it represented direct competition for Banco Azteca, Salinas assured that he welcomed the bank and that this demonstrated the opening of the banking segment to a greater number of people.
The response in social networks that Salinas has given is characteristic of this businessman and undoubtedly marks an important reference of how he has made social networks a very valuable communication platform.
Communicating value through social networks directly contributes to the reputation of a brand digitally and its identification in the market, this leads to increasingly daring exercises and, most importantly, to define the best interaction strategies aimed at defining impact business guidelines.
This has helped social media marketing to consolidate itself more and more and together with this the tasks involved in being able to execute processes such as social selling, which has managed to establish itself with tremendous success due to the series of resources that it offers to users. perform.
I love it, I am passionate about competition … also being the example of how things should be done is always a good thing. Putting banking within the reach of people who were previously denied service is positive for everyone … so let’s compete and hopefully they are not the only ones 😎😌. https://t.co/ipbY2RDSor
– Ricardo Salinas Pliego (@RicardoBSalinas) September 30, 2021
The arrival of Banco del Bienestar
Banco del Bienestar has become the new banking proposal by the federal government and thus opens the way to operate a new brand in the market.
Together with Gas Bienestar, the bank is a second brand launched by the government on the market and it is an interesting marketing exercise, since a federal administration had rarely launched proposals of this type, aimed at consumption.
The comparison with Banco Azteca patents the importance that this bank already evaluates as a brand and is proof of the challenges that markets have to face, that is, answering through social networks, for example, where social interaction has become definitive and not only that, it has become a business needle for many startups.
With this it is worth remembering that the social media marketing It is without a doubt a tremendously valuable resource and not only that, it is essential to understand how to adopt social networks to your business model.
With these guidelines, an aspect that we must not lose sight of is the influence and how the contents have to develop according to the demand, where we have to answer what the consumer wants to respond in networks.
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