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The event has become an unexpected realistic promotion of the movie “Dr. Strange in the multiverse of madness.
The film continues in theaters and has become a resounding success, being the highest grossing film of 2022 so far.
Marvel fans identified in this video, a magical moment that has been breaking the heads of all the users who have been able to see it.
Framed in the promotion of the film “Dr. Strange In The Multiverse Of Madness”the bet of this great study in particular has been word of mouth, with the impulse of social networks, from the rise of influencers and search algorithms.
Concrete examples were the campaigns of “Spiderman No Way Home” and “Avengers End Game”which saved a lot of money thanks to the fact that it was the fans themselves who were in charge of promoting it, theorizing, sharing news and leaking alleged information, all with the aim of generating conversation on social networks.
On this occasion, the digital pulse has captured a magical moment in one of the Dr. Strange-themed internet videos. It shows a cosplayer characterized as Scarlet Witch, a character played by elizabeth olsen in it Marvel Cinematic Universe whose ability is to control chaos magic. What did the fans get to see?
Marvel’s success as a brand
Marvel has become one of the most profitable businesses not only for itself, but for the licenses that distribute its merchandise. For example, lines such as Hot Wheels, Marvel Legends, a LEGO movie set, and a line of Funko Pop! toys, among many others.
Marvel has recently reaped with Spiderman No Way Home 1,892 billion US dollars. These incomes have made the investment of 4 billion dollars from Disney for all the available characters in your universe seems like an insignificant amount over the years.
They capture a “magic moment” of a Marvel fan and users do not know if it is real
A video that circulates social networks shows a cosplayer characterized by Wanda Maximoff, antagonist of the new Marvel movie. Although at first it seems that what attracts the attention of users is the incredible costume of the young woman who is holding the hand of a girl who wears a costume more similar to that of classic comics, the truth is that the video takes a turn quite strange.
In it, the young woman can be seen walking among the passers-by, turning her back on the camera, when at the last second a man in a red shirt appears who, at first, did not seem to be in the shot.
From this, many users began to question whether the character was really there or if it had been added through a trick. Some others ventured to “theorize” that this is a small sample of the powers of Scarlet Witch.
Here is the video in question:
@vincentelejorde #wandavision #disney #drstangeandthemultiverseofmadness #wandamaximoff ♬ original sound – Vincent Elejorde
Here are some of the comments that have tried to explain the visual effect:
“He was walking, he sees them, he stands sideways to take a picture of them. Then the video starts and the adult Wanda covers for him the entire time. When they catch up with him, she begins to walk although she remains on her side”, Javier Marin
“The only correct answer is that you used this portal,” 😀“It was Agatha all this time”, John A.It’s from another multiverse boating
This type of trend fulfills two functions: the first, as happened with someone who wondered the real color of a dress, manages to divide the audience and generate debate, therefore, it crosses spaces until it is no longer relevant; On the other hand, it works as a free boost for brands that are so well positioned in the market, such as Marvel Studios and even Disneywithout having to spend any money.
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