YouTube’s new AI tools
Neal Mohan, the CEO of YouTube, pointed out that these resources are intended to increase the possibilities for YouTubers from the platform and continue boosting the economy of creators. Although the new tools will be for both long and short videos, Shorts is a essential part of this strategy for the company.
dream screen It is one of the new tools and it is through it that you could create your panda drinking coffee. It allows from a text request, which will be made in less than a minute and will be available to use in a Short at the beginning of next year.
If you are creatively blocked, AI insights It is a tool with which you can obtain ideas from your channel data. It can tell you what your followers might like, as well as what trends are on the platform.
Another function will allow creators to find music for their videos based on a written description of the content, provided by the YouTuber, with the aim of the assistant suggesting the song that can best match
And the Aloud automatic dubbing is an AI-powered voice-over tool that will help creators open their content to the world.
YouTube’s policies around AI
Not everything can be rosy, especially when it comes to AI. YouTube knows this and, therefore, also has rules on the use of this technology on its platform.
“Powerful new ways of telling stories through artificial intelligence can also be used to generate content that has the potential to mislead viewers, especially if they are unaware that the video has been manipulated or synthetically created,” they wrote on their blog. .
Therefore, according to the platform, they took the following measures:
Users will be notified via a tag in the description when a product has been made with AI
Creators will now be required to disclose when they have uploaded manipulated or synthetic content that looks realistic. This is especially important in cases where the content addresses sensitive topics, such as elections, ongoing conflicts, and public health crises or public officials.
Creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other sanctions.
Remove content that impersonates someone else
What happened with Drake’s song, where his voice was used to create a new song or deep fakes of political figures will no longer necessarily be tolerated on the platform. Now, the people who are victims of this will be able to make a Privacy Claim .
According to the platform, not all content will be removed from YouTube as a variety of factors will be considered when evaluating these requests. This could include, for example, whether the content is a parody or satire.
They are also introducing the ability for their music partners to request removal of AI-generated music content that imitates an artist’s unique singing voice or rap style. These takedown requests will be available to record labels or distributors representing artists participating in YouTube’s first AI music experiments.
“YouTube creates fans, not subscribers,” said Kim. And when you talk to content creators, they are not just looking to gain subscribers or build channels, but to create businesses. “And for that you need a supportive ecosystem,” she shared. Therefore, using AI tools responsibly can be a leap to create more and better content on YouTube.