According to GroupM data, global eCommerce sales reached close to $5.4 trillion in 2022.
The boom for this sales channel in all sectors is expected to scale to 9.1 trillion dollars in 2027.
Contemplating that eCommerce is becoming one of the most important growth vectors in the retail sector, Edem opened a specialization course.
The RetailMarketing It has such great power in the industry that it is positioned as one of the most important edges in the customer’s shopping experience and in the operation of brands, whether in their physical or virtual stores. For this reason, the School of Marketing (edem) helps to understand the transformation of these strategies with a Diploma taught by their own expert leaders in marketing, retailbusiness and eCommerce.
More than anything else, it is about learning to be relevant in the market and generating a service atmosphere through emotions and a stimulating purchase and loyalty promotion. For this, it is important to know the customers and identify methods to add value to them in a communicative and effective way.
Remember that any strategy retail marketing It must involve purchase processes with unforgettable experiences, starting from the aronas in a store to the speed of the physical or online payment process.
The purpose will always be the same: to make the customer spend as much time as possible in the store to promote the products in their different dissemination channels, so the marketer must always think about how to ensure that customer traffic is fluid and that the goods are continually changed or renewed.
It doesn’t matter if you are a student, an active professional, an advertising amateur or an entrepreneur looking for ideas, the Edem Retail Marketing Diploma will help you understand why it is important to play with the colors of an establishment, its materials and even the music and smells that converge in it.
These experts will teach you everything about Retail Marketing
Have you ever wondered why you bought an item that you did not want or that you were not looking for?
Retail Marketing is a specific approach to the creative and advertising areas, since it is based on a usability and functionality approach that tells the customer that they can add all the items of interest to a shopping list and take some extra items presented in suggestions. of products.
None of this would be a reality without taking into account the space and environment in which it is purchased and the treatment of the employee, or in online format, the loading of web pages and their optimization.
All this and more you can learn from the February 28, 2023 in it edem graduatewhich consists of 45 class hours in 8 weeks and is Taught by five great industry leaders: Javier García, Head Of Digital Marketing eCommerce at Chedraui; Alfonso Reyes, specialist in new businesses and retail; Santiago de la Concha, Trade Marketing for Restaurants & Media at Rappi Mexico and Costa Rica; Christian González, Ecommerce & Marketplace Manager at HAVAS GROUP; and Gerardo López, Director of Marketing at Bioparque Estrella.
Each expert will teach a different module, so it will be easier for students to interact in live virtual classes with the participants and clarify their doubts about what they experience as a consumer with the big brands.
So, if you are a potential retailer, it is essential to seek to extend your knowledge and opportunities through academic experience and commercial practice. Don’t miss this window of opportunity and sign up.
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