- Index hide
Figures from the Criminal Stoplight warn that in 2019 the largest number of businesses victims of crime in Mexico was registered.
Just as Farmacias Guadalajara seeks to control the theft of products with threads, in stores such as Bodega Aurrerá, sensors have been placed on food.
Theft at point of sale has become a major activity in the market, with activities that remind us how important it is to think about experiences, sales and security.
Guadalajara Pharmacies place threads plastics on the shelves where they are displayed products that it sells as deodorants and the anti-theft measure has drawn attention on social networks, where the incident has been documented.
The robbery in retail has been measured by platforms As the criminal traffic light with figures that stand out because the number of businesses robbed or raided between 2015 and 2021 is high.
According to the figures, in 2021, 86,773 businesses were registered as victims of assault; 2020, 95,284 assaults; 2019, 118 thousand 167; 2018, 114 thousand 336; 2017, 109 thousand 725; 2016, 78 thousand 251 and 2015, 65 thousand 831.
Anti-theft threads
Threads placed as plastic cells are on the shelves of Farmacias Guadalajara and the measure denounced by rick stop It has more than 280,000 views, revealing a creative measure against theft, but questioning whether it is an unnecessary marketing action, since there are modern alternatives to prevent product theft.
It all started with a video from Parada where he shows how there are threads on the deodorant shelf, where he questioned whether the measure was to prevent the theft of these products, since it hinders the mass taking of these or was it a measure to prevent the products from they fell off
After verifying that the threads have been placed to prevent them from being stolen, he assured that it was an unnecessary marketing measure, since there are other ways to control the theft, he said, of the exhibited products.
@rickparada Aren’t there other ways to make sure people don’t steal products off the shelf 😭? And well, the #Pharmacy Guadalajara is installing a high-tech system 🫢… some “plastic threads”, which went viral on my TikTok because they said that their function was NOT to stop people from stealing… but they were totally wrong 😉 #SorryNotSoSorry and this is an example now in the candy aisle, where not only are the #threads but there is also a barrier so that YES the product DOES NOT fall… which proves that function 1 is to make theft go down… Will it work? In the #MarketingUnnecessary sure there are other ways for people to stop STEALING 😉. #Let’sTalkMarketing #MicDrop 🫶🏻 to all my haters 🫶🏻, open up to listen to another way of seeing the #Marketing 😉 and leave the HATE aside 💥. #MarketingMexico #MarketingVictim #MarketingTok #PuroMerca #Merca20 ♬ original sound – Rick Parada
Whether unnecessary or not, the action shown by Parada that has spread to Farmacias Guadalajara stores adds to other cases of stores that have drawn attention for the way in which they control the inventory they offer to consumers.
This is the case of Aurrera Winerywhen it was reported that the store had begun to place sensors against theft in food such as cheeses.
The occurrence of the store, placing sensors in large blocks of cheese defines how important it has become for the physical point of sale to avoid theft of its inventory, to control the losses it registers, such as happened with Walmart, placing sensors in cuts of meat.
All these actions undoubtedly lead us to understand the challenge that exists at this point, at least in Mexico, where theft trends are alarming and make us aware of the challenge in operations that exist in the market, which is why measures such as the that Oxxo has implemented stores without cashiers but in controlled spaces such as condominiums, where people can make their purchases themselves, with the commitment to pay for what they consume, since access to these stores is controlled, thus facilitating the product inventory.