How many branches are there in Mexico?
Tim Hortons He arrived in Mexico in October 2017, inside the Fashion Drive shopping center, in San Pedro Garza García, Nuevo León. Since then, add 56 stores in Mexicolocated in Monterrey, Coahuila, Guadalajara and Querétaro, most located in shopping centers and schools, such as the Anahuac University.
How to convince Juan José Gutiérrez to @TimHortonsMX to open some cafes in CDMX? 🤔☕️
Come on August 31 to see what @SandraShaddick and I convinced him! pic.twitter.com/Hz8FNzROMX
— Shauna Hemingway (@SHemingwayMx) June 25, 2023
With the first unit in Mexico, executives commented that it would be “the gateway” to the Latin American market, although for now there is no news about it.
The chain was created in 1964 by hockey player Tim Horton, who opened the first store in Hamilton, Ontario, Canada. The brand’s first coffee shop in the United States opened in Tonawanda, New York, in 1984.
“Their attraction is that they use containers to serve motorists on highways. Its growth is very well recognized, and without a doubt, when a global brand decides to be present (in Mexico) it is good for the franchise sector, because through the group with which they arrive and want to grow, they have already agreed on a whole expansion project. ”, declares Mario Antonio Morales, director of the Incentiva Empresas consultancy specialized in franchises and creator of the La Franquicia que buscas platform.
A competitor for Starbucks
Tim Hortons, which in Mexico is developed through the franchise scheme, has a menu that includes hot and cold drinks made with coffee, as well as croissants and paninis. It competes in the cafeteria segment, where there are other brands such as Starbucks, which it has more than half of the market in the country.
Revenues in the coffee segment in Mexico will reach 3.08 billion dollars this year, and the market is expected to grow at a compound annual rate (CARG) of 4.59% by 2025, according to Statista.
The consultancy forecasts that by 2025, 65% of spending and 11% of the volume of consumption in the coffee segment will be attributable to consumption outside the home.
“The brand is well received because it is known as the Starbucks of Canada, the comments are that the treatment is more cordial, the price is lower than Starbucks and of higher quality and this gives the sector a boost,” says Morales.