The arrival in Mexico means for the company the entrance to Latin America, through an alliance with the Foodology startupthe group that operates virtual kitchens for brands like Bamboo Wok and Avocalia.
“We are very excited to bring MrBeast Burger to Mexico, the launch of this brand is a milestone and a new era in the food delivery market in Mexico, thanks to Foodology’s technology and processes we are able to launch it in six cities. with 40 locations in a matter of months,” said Juan Esteban Abadia Country Manager of Mexico for Foodology, quoted in a statement.
Mr Beast Burger was founded in 2019 by Jimmy Donaldson, who has close to 170 million subscribers on YouTube. “It is impressive to see how the chain has been growing, we knew that sales and popularity would be high, however we did not measure this exponential growth” said the youtuber.
According to EuroMonitor International, Mexico ranks as the second largest delivery market in Latin America, just below Brazil, with a value of more than 3,865 million dollars until 2021, which represents an increase of 12.8% compared to the year. former.
The rage for hamburgers in Mexico
With its dark kitchen format, MrBeast will be able to overcome the lines that in Mexico are almost a classic before the arrival of chains, a tradition that began with McDonald’s in 1985, when he opened his first restaurant in El Pedregal, in the south of Mexico City.
This same effect was experienced on June 27, 2019, with the opening of the first store of Shake Shake In Mexico, which arrived at the hands of Grupo Gigante, some daring camped to enter the premises before everyone else, which is located on Reforma Avenue, a few steps from the Ángel de la Independencia and the United States Embassy.
The rage for American hamburgers is not new and, according to specialists, it is because this food is the icon of fast food and also of American culture, therefore, the chains that manage to build a reputation in that country they are seen as whose foods are to be tasted.