Social networks show every day that they continue to be the best means of promoting what you sell, although finding the magic key that works is not always easy. Sometimes it’s enough to be lucky that someone like David Beckham, the mediatic ex-soccer player of Real Madridpraise your product on their Instagram stories, where they have more than 70 million followers.
It was the happy surprise that they met a year ago in The Peperetesa small family business founded by Jesús Manuel Lorenzo Crespo and María Antonia Paz Rey in Lane (Vilagarcía de Arousa, Pontevedra), and which is now managed by the children maintaining the original philosophy of their parents, but with a new direction.
In addition to continuing the traditional work producing typical Galician products such as sardines, razor clams, octopus or cockles, they have also launched new creations such as snow craband have their sights set on the international marketeven collaborating with chef José Andrés making specific products for the United States.
It was in the restaurant La Soucoupe Courchevel, in the heart of the French Alps, where the popular ex-soccer player and model was able to try the aforementioned Galician sardines, where they are served as a deli gourmet. Beckham shared several posts on stories during the tasting accompanying the images of various complimentsand we can assume that he took a good batch of preserves home.
From Los Peperetes they echoed the publication and did not hesitate to share in their own networks the praises of the ex-soccer player, aware of the global repercussion that a true influencers or such a media character speak well of your product. No matter how detailed advertising campaigns are planned, in the end it is enough to have a product and place it in the right placeto get to the right character.
Beckham must have seen this and was overjoyed, for twelve months later, he has returned to the alpine station and has returned to order his preserves, reflecting it again on Instagram.
David Beckham is a well-known foodie fond of both good food and cooking itself, and we hope that he will soon spread other benefits of Spanish gastronomy in his networks. At least to unlink the Beckhams from that idea that Spain smells of garlicas his wife Victoria left us.
Los Peperetes – Small sardines in olive oil
Images | Los Peperetes – David Beckham
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