Peroxide hair, muscular arms, defined abs, Dwayne ‘The Rock’ Johnson-style tattoos and a defiant look. So we could define the appearance of Amadeo Lladós, alias Llados for those who follow or know him on the internet. But its image is the least important. His words and motivational speeches They are your letter of introduction. Direct and controversial phrases that have caused people to talk inside and outside of social networks and that are accompanied by a display of his ‘success’ in the form of luxury vehicles, high-end watches and mansions with swimming pools.
Llados is a product of today’s internet, a ‘bro’ with the necessary qualities to shine on social networks like Instagram, TikTok or YouTube, where the image is everything. Being an influencer is not easy, and in a sector where there is so much competition for attention, Llados has managed to carve out a niche with a style reminiscent of similar characters from television in programs like Women and men and vice versa either Gandia Shore.
This week, most media outlets have echoed Llados’ withdrawal from social networks. As the joke goes, the internet has gone. An influencer who made himself from what he usually tells in his videos and who has shone for a brief but intense time, using the tempos that are handled on social networks. Pep Guardiola surprised everyone in 2012, announcing that he was retiring as coach of the Barcelona Football Club with the now legendary phrase “I have emptied myself and I need to fill myself up.” Something similar has happened to Llados. Although he says that has been left without purpose. It is not surprising if we stick to the image that he has evoked in the videos of him, surrounded by luxury, success and a playboy life that many dream of. But,what is the history of Llados?
The dream of success produces monsters
Everyone remembers the scene The wolf of Wall Street. The speech Leonardo DiCaprio gives to a crowd of employees It oozes testosterone and clichés. And it has become a key scene in the history of cinema and the internet. Memes based on that speech, bizarre for many, but motivating for others, abound in abundance. It was even recreated in the recent demonstrations in Madrid in front of the PSOE headquarters on Ferraz street.
Its success lies precisely in the fact that captures such an iconic figure like Uncle Sam or the Monopoly mascot. A character created by the most radical capitalism in the United States and that has permeated all corners of the world. In the last half of the 20th century, that icon was a guy in a suit who worked in the stock market. His success was reflected in mansions, luxury cars and a life of excess with alcohol, cocaine and expensive things. Today, the yuppies of Wall Street have given way to built-in wardrobes that look like tattooed croissants, dark skinned and that also surround themselves with luxury to underline their success.
Llados is not the first of its kind. These types of influencers have appeared on Instagram, YouTube and TikTok for years. First, from United States. Then, from Latin American countries such as Venezuela, Mexico or Colombia. And, as it could not be otherwise, the sculptural bodies that “have triumphed in life” had to be seen on the internet also from Spain. Although the cult of the body was its first reason for being, and hence its exaggerated musclesfigures like Llados use the “perfect body” and excessive luxury as an example of their success in other areas of life.
The self-made winner
The cryptobros They had their moment of glory when cryptocurrencies became fashionable. Already falling into a kind of informational lethargy, they attracted thousands of young and not so young people who were promised immediate success with a inherited aesthetics and dialectics of the Wall Street yuppies of the 80s. A full-blown pyramid scam or Ponzi scheme that consists of attract small investors whose money will end up in the hands of the mentor or investor on duty. In turn, some of them will become mentors to others. And, thus, some will make some money while the majority lose it without realizing it. Or by the time you understand it, it’s already too late.
The figure of Llados fits with the cryptobro. Just have to enter your website to see what this is about. Its titled Your first million. And he shows a phrase that summarizes this type of pseudophilosophy of quick success: “become a winner and escape from the system.” But as the old saying goes, “Nobody gives money for four pesetas.” And as logic and common sense dictate, those who have become rich They are not going to tell you how they achieved it. For the simple reason that the system does not allow everyone to be.
According to his official biography, explained by himself, Amadeo Lladós was a motorcycle racer and fitness teacher. Few can say the same about the first. A native of Madrid, Llados has become famous for his statuesque image and videos of him surrounded by crystal clear waters, bungalows and high-end cars. Although whenever he can he reminds us that he was like us. That he was a dishwasher and a worker. And in his speeches there is no shortage of criticism of those who are overweight, for being careless, and to those who do not earn five or more figures at the end of the month. Because if you’re not rich it’s because you’re not trying hard enough. A tricky speech that ignores many things that do not fit in this article. In short, Llados wanted to be the scourge of the mileuristas.
Who is Amadeo Lladós, the influencer
This summer, several media outlets echoed the statements of a tweeter who ranted about Llados. Or he unmasked him. The thread can still be read on X, formerly Twitter. The person responsible for him is Gravesen. EITHER @GravesenFunado. He has 15 million followers. And he explains that Llados grew up in Tres Cantos, a municipality 22 kilometers from Madrid capital. What is true that he started out as a worker of construction and in three years he became rich?
The research carried out by this X account highlights the large number of Instagram accounts created by Llados himself. And he analyzes each of his statements to see if it is true. For example, it is true that rode a motorcycle and that ran in Moto2. At 18 years old. Nothing negligible. She even ran against Marc Márquez. But, apparently, the team he drove for bore his last name. That is, it was his property. Which calls into question that he was born into a modest family.
From there, @GravesenFunado exposes his theory: that Llados is a marketing product to promote your coach course to “get rich.” A “daddy’s son” who pretends to come from a humble origin to empathize with his “victims.” Something that we see in abundance on social networks and whose success is completely questionable. At least for those who take the course. Whoever teaches it, of course, has better luck.
Why is Llados retiring now?
The work is already done. He has created an image, everyone is talking about him on the internet and, at this point, at 32 years old, he has a guaranteed flow of clients for a good season. As for luxury living, it is difficult to know to what extent it is real or fake. The key to characters like Llados, who have become popular for their extravagant and exaggerated image, is that it costs differentiate props from reality.
For now, their social media profiles Still there. A collection of videos that many have taken as a joke and others have taken seriously. A product of our time that reminiscent of past clichés that we all dream of. Who doesn’t want to be rich? The problem is that, as we have seen thousands of times, these types of influencers they hide more than they show. And what they show is what they want. Control of the message. Something that politicians, companies and brands have practiced since time immemorial. What will remain in the memory of the internet will be the passage of Llados and his rise to fame with his lapidary phrases.