It was the first chain 100% owned by Alsea and although at first it caused doubts about the firm’s project to rejuvenate and promote a brand that seemed lost, today it generates around 13% of revenues and 11% of operating cash flow (Ebitda) of the company, and is one of the four most important brands for Alsea.
It was the first chain 100% owned by Alsea and although at first it caused doubts about the firm’s project to rejuvenate and promote a brand that seemed lost, today it generates around 13% of revenues and 11% of operating cash flow (Ebitda) of the company, and is one of the four most important brands for Alsea.