YouTube records 8,150 billion hours of viewing worldwide.
consumption of streaming has increased, from 59.5 to 80.3 percent, in 2021.
In Mexico, 97.9 percent of Internet users consume content streaming.
Digital platforms continue to surpass each other and all thanks to their functions and tools that they launch to improve the experience they provide to users. Recently, it was announced that YouTube surpassed Twitch and became the app of streaming with more hours viewed globally.
The Streaming Concept has become one of the most popular worldwide, and it refers to any media content, either live or recorded, which can be enjoyed on computers and mobile devices over the Internet and in real time.
According to a study by Digital TV Research, global Svod subscriptions (Subscription Video on Demand or in Spanish, video subscription has requested) they would increase by 475 million between 2021. Likewise, it is expected that in 2027 it will reach 1,680 million.
All this shows the strong potential that this market has to continue attracting more users. In this sense, in Mexico, the Digital 2022 study, prepared by We Are Social and Hootsuitehighlighted that one of the activities carried out most frequently by Mexicans, between 16 and 64 years of age, in the digital channel it is the reproduction of videos, with 32.3 percent being live broadcast recordings.
YouTube surpasses Twitch
Currently, there are many platforms for streaming Around the world, where live streaming apps are currently looking to increase the time users spend on their content, so YouTube has just set a record by surpassing Twitch.
According to data from the statistics platform of streamingStreams Charts, the social network YouTube and Twitch exceed one billion hours of viewing, while the rest of applications, among which are the well-known Facebook Gaming, Trovo, Nonolive, among others, They are located in the million category and in very few cases the statistics show an improvement in their performance, at least in the last three months of 2022.
In this sense, and carrying out a great analysis of this panorama of platforms, the website highlighted that the factors that helped the growth of the statistics in the section of YouTube was the development of the FIFA World Cup in Qatar in November and December.
This sporting event made him register approximately up to 8 thousand 150 billion hours of viewing, which implies a growth of 3.48 percent, with respect to the months of July, August and September 2022. Where, transmissions dedicated solely to the gaming on YouTube they only represent 15 percent of the total content offered by the platform.
While Twitch’s main content is dedicated to gaming, so are content creators on the platform where there is a ranking of the streamer most famous on this site.
Streams Charts claimed that 80 percent of the viewing hours the app featured were dedicated to gaming Y helped it rank second in public preference with 5 thousand 273 billion hours of reproduction accumulated during the months of October, November and December.
In the number of hours, the research highlights that Twitch viewing presented a downward trend during the months of “October thousand 858 billion hours, November thousand 733 billion hours and December thousand 682 billion hours, with an approximate loss of 100 billion for each month of 2022”
Without a doubt, as has been happening since 2020 with the Covid-19 pandemic, people are increasingly interested in the content found on these platforms, where those in charge of these applications work daily to provide the best experience to their users.
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