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The brand has created an improved recipe for one of its main products.
The net income generated by the multinational Sigma Alimentos in Mexico reached a value of more than 149 billion Mexican pesos in 2022.
By May 2023, food prices fell with an inflation rate of 9.1 percent compared to May 2023 food prices, according to Statista data.
Knorr continuously works to offer products that respond to the needs of consumers in food, for this it has adapted its merchandise with lower levels of sodium and fat, so that healthy dishes can be cooked. For this they have invested in a technology owned by Unileverwhich is combined with the culinary knowledge recognized by people, which allows us to offer a better homemade flavor so that it has the perfect balance of herbs and spices such as garlic, pepper, onion and parsley that, together with the chicken, give a different and personalized touch to the dishes that Mexicans consume and prefer.
Under this premise, according to Statistathe net income generated by the multinational Sigma Alimentos in Mexico they reached a value of more than 149 billion Mexican pesos in 2022. In recent years, the company has constantly increased its net income in the national market. Sigma Alimentos is a major Mexican producer of frozen and refrigerated foods and is a subsidiary of Grupo Alfa.
The strategy behind the new Knorr formula
Esther Rocha, Nutrition Marketing Director of Unilver Mexico detailed the characteristics and strategies of the product. He noted that the new improved recipe for Knorr It was developed hand in hand with flavor experts and the internal research and development team, which allowed them to have a balance of natural ingredients, since their main objective is that Mexican preparations can have a homemade, intense and irresistible flavor.
Esther pointed out that since 2012 the brand was in charge of eliminating the use of partially hydrogenated vegetable oils in its food portfolio, since they also have the purpose of ensuring that consumers maintain a healthy, nutritious and accessible diet, adhering to the regulations of our country.
The elaboration process was based on its leadership position in the category of chicken broths and seasonings, its idea was to improve the balance of the main ingredients in order to conquer Mexican palades.
On the sustainability side, he pointed out that 96 percent of its main herbs and spices are sustainable, and as part of the brand purpose, they are in charge of transforming the diet of Mexicans, inspiring them through recipes on social networks. Normally, her recipes go through an internal process with her head nutritionist so that, based on this, she can inspire consumers.
“We want to be present, current now more than ever with this improved recipe and the recipes we put out always meet these internal nutritional requirements, we always look for variety with our nutritionist so that Mexicans can have a varied diet and at the same time give them tips of flavor”, pointed out Esther Rocha.
He also added that his idea is that Knorr connect with the new generations so that it is perceived as a brand authentic, modern, current and that evolves along with its consumers, for this they have a campaign in traditional and foreign media, and to connect with the new generations it also has a presence on various digital platforms.
“We want to reconnect with the generations because not all of us grew up with knorr”, reiterated Esther Rocha.
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