Discounting the resources of the Mayan Train, the Sectur will have a budget increase of 26% in current spending, which will amount to 1,933 million pesos. For materials and supplies it will have 85% more resources, while for personal services it will increase 45% and for general services it will have an increase of 4%.
The project accounts for the impact of the COVID-19 pandemic, which put the tourism sector “in a reality never before imaginable”, thus admitting the challenge of offering “innovative and higher quality tourism products”.
“To give a new meaning to the word tourism, broader meanings have to be built that recover all that is positive, based on criteria of safety, responsibility and trust. The Ministry of Tourism of the Government of Mexico has established among the priorities the realization of a different tourism, with a social approach, which favors the development and growth of the most unprotected sectors of society, mainly those that live in the tourist destinations of the country ”, refers the dependency on the project.
The document also reports on the operation of the F001 program: “Encouragement and promotion of investment in the tourism sector”, which will seek to promote tourism investment in the country through the commercialization of existing projects in fully planned centers and Comprehensive tourism projects, development poles and sustainable communities that will be created along the Mayan Train route.
With this, the agency seeks to diversify marketing strategies “with options for sale schemes, leasing, associations, trusts and tourism products that strengthen new market segments, as well as different sun and beach destinations.”