In addition, there is an opportunity to create a market due to the growing close up of men in this segment, which offers a great opportunity for the development of dermo-cosmetics, which also considers Makeup products.
“It is still in the majority among women, but the growth in the use of dermo-cosmetic products by men is one of the reasons that the beauty business is accelerating,” the manager told Expansion after his participation in the MMA Innovate Mexico 2023
The Body Shop it also aims to win in this category with its Edelweiss line, which contains a vegan alternative ingredient to retinol that has gained great popularity because it offers properties to treat wrinkles, blemishes, and promises benefits for the appearance of the skin.
Sofia Escamilla, country manager of The Body Shop in Mexico, considers that the market has also benefited from a greater specialization of the buyers. “Before only the dermatologists they talked about ingredients, now the clients do it”, he comments.
And although she considers that, regardless of age, buyers seek to take care of their skin, she acknowledges that the impulse comes from the tendency of women to look more natural. “They are freer from stereotypes and are more empowered with their skin,” she says.
Companies are not the only ones with an interest in the anti-signal segment. Avon has a share in the category with its new linewhich consider vials, serums, cleansers, masks and sunscreens.
Alexandre Lemos, general manager of Avon, explains that the line seeks to offer accessibility in prices. The manager did not reveal the growth of Anerw products, but he announced that, after the cleaners, the creams to prevent wrinkles They are one of their most requested products.