“This year we expect the same thing: very full stores. Although we see that the business outside of restaurants is an important source of growth and we are ready, presenting packages in the delivery and with a festive atmosphere at the reins”, he shares.
Avoid “time out”
Mauricio Madero, director of Grupo Hema, says that to avoid interruptions in the matches they keep three pay television providers on their team and, to avoid eventualities, for now they prefer not to sign up to digital platforms (streaming) that broadcast sporting events.
“(Transmission glitches) are a problem that some local bars have had. We have seven different devices to have different channels and we have the capacity to transmit seven events at the same time. We have expertise and we are not going to have this problem”, he declares.
Pinche Gringo BBQ also sees added value in transmission reliability. Daniel De Fossey, founder and CEO of Pinche Gringo BBQ, says that since the restaurant started nine years ago, investment in infrastructure for the transmission of sporting events was one of the pillars to advance the restaurant’s concept.
The restaurant, which has two branches in Mexico City, hopes to be the meeting point for the ‘gringo’ community to gather in its restaurants to watch the United States play.
Pinche Gringo BBQ, which is characterized by its brisket and smoked ribs, added a dish with chilaquiles and another with tacos to its menu.
Although he expects full houses during the broadcast of the World Cup matches in Qatar, De Fossey has his sights set on the next World Cup, where Mexico, the United States and Canada will share headquarters. “I’m more excited for 2026 when the games are going to be in the afternoon (and in North America),” he confesses.