Here, the difference is the packaging process, which is carried out through a modified atmosphere, a machine that injects gases that do not oxidize and make the food decomposition process extremely slow. The co-founder of this startup says that with the bet on food they seek to make it a homemade experience.
“We have been here for a year and a half and we have double-digit growth month after month. We have increased 130% in income year over year. We are verifying that it is a product that people are looking for and that it is unique due to its recipes and price”, he declares in an interview with Expansion.
Hinojosa details that another of the differentiators of his proposal is that, when they arrive at the offices, they become a healthy option compared to fried foods that are usually sold around work centers.
“We have had excellent numbers. Our users start by asking for the package of four meals a week, but little by little they increase the number. Today our much more recurrent package is eight meals per person”, says Hinojosa. “This means that you try the product first and then upgrade your plans and consume more,” he adds.
The size of the global market for delivery services kits of meals was valued at $15.21 billion in 2021 and is expected to experience a compound annual growth rate (CAGR) of 17.4% from 2022 to 2030, Grand View Research projects.
The analysis explains that the growing preference for homemade and chef-prepared food among millennials and centennials is an important factor contributing to the growth of the market. “The growing preference for the product is due to the benefits of home-cooked meals, as they are cheaper compared to take-out and delivery services,” the analysis says.