If the mixture of an interesting project and a very attractive salary is not enough to keep an individual faithful to a project, what can we expect if any of these variables fail.
More than two years after the start of the pandemic, society continues to discover the effects it has had at all levels, both individually and in society.
Recently, people have begun to talk about the “Great Renunciation” or Great Resignation, as it has been defined in English; social movement in which individuals are willing to give up their jobs in order to maintain what they consider to be a good standard of living and well-being. This movement is taking place at all levels of the organization and in all industries.
Although it is true that in Latin America there is more economic pressure for people to end up accepting unfavorable working conditions, it is undeniable that the pandemic, at the very least, has made us weigh the things we consider important.
The change in priorities and the phenomenon of seeking greater well-being is not only temporary, but also occurs both professionally and personally, seeking to be well at all times, even when we consume entertainment.
Thus, within the consumption of content, the phenomenon of “Comfort Content” or “Content that comforts” has emerged, referring to content that is so familiar to us that it does not require a great effort on our part to enjoy it.
If we analyze in detail, both phenomena are based on the individual need to compensate for the stress created by the uncertainty generated by the pandemic or its direct consequences; in the first we want to maintain our well-being above even income and in the second, we prefer to approach those contents that, due to their familiarity, comfort us and do not require effort.