To be clear, a techpreneur he is an entrepreneur who is aligned with the new values of the market. These are: adaptability, early technology adoption, collaboration rather than competition, community leader, and visionary. Today, without these values, no entrepreneur can make his business remain, much less grow.
Under this premise, I consider it important to develop each of the market values mentioned above. In the first place, it must be said that the adaptability that one has is what will allow the entrepreneur to move and not remain static in the face of change. Likewise, it is the one that will give you the ability to pivot or change your offer or business model as many times as necessary.
Second, it must be understood that the earlier the technology is adopted, the better. Technology should not generate fear, on the contrary, we must venerate it and understand as quickly as possible how it works to generate innovation.
Thirdly, the entrepreneur has to acquire the mentality that if his offer is unique, he will not compete, but will create new products, services, markets and economies. Last but not least, the entrepreneur must be a community leader and visionary; a person capable of communicating his values with his community and strengthening the relationship with his clients.
That said, why is it so important to be aligned with these new values? Simply because the digital age has changed everything. The old world, hardened by centuries of mechanization and the constant search for performance, has been replaced by a world of flexibility and openness where everything is mixed, intertwined, renewed and enriched.
Considering this context, the techpreneur it is a business model that pushes innovation. Above all, he is someone who creates a different and attractive value proposition with the use and integration of technology.
Currently there are many Mexican entrepreneurs who have already adopted this new paradigm and who are achieving success in the national and global market. One of them is Carlos García, CEO of Kavak, the first Mexican unicorn. In partnership with Loreanne García Ottati and Roger Laughlin, García founded the car sales company in 2016, which already operates in Brazil and Argentina.
Another example is David Arana, CEO of Konfío, a credit startup for micro, small and medium-sized companies. Likewise, I could mention Adolfo Babatz (CEO of Clip), Germán Peralta (CEO of Jokr), Gerry Giacomán Colyer (CEO of Clara), among many others. It should be noted that in 2021 the world market reached eight mexican unicorns .
There is no doubt, digital is now omnipresent in everyone’s life and has shaken a large number of actors and industries around the world, forcing them to adapt and even profoundly transform in order to continue existing. No sector is exempt from it.