In 2021, Apple had one billion iPhone users.
There are 1.65 billion active iPhone devices worldwide.
The company entered approximately 71 thousand 600 million dollars from the sale of iPhones in 2021.
Brand associations are becoming more and more important in all industries. Recently, it was reported that the NBA and Apple are working together on an experience to watch league games with their new Vision Pro devices.
In marketing, strategic alliances are known as agreements between two or more brands to work together. With these alliances, companies or organizations come together to merge their identities in the same initiative.
Given this, specialists emphasize that these strategies are currently a modality that more and more companies resort to to share financial, material, commercial, technical, intangible and human resources at a national and international level.
And, the objectives of most of the alliances are related to the need to shorten paths in a global market, where the key to competitiveness is precisely speed.
The NBA and Apple
On Thursday, NBA commissioner Adam Silver said the league is working with Apple to provide an enhanced viewing experience with technology from its Vision Pro virtual reality headsets.
The basketball boss hinted that these devices could be part of a reimagined courtside experience in the long-awaited device of Manzana.
“We’re working very closely with Apple,” he said during a talk at Allen & Co.’s annual “summer camp for billionaires.”
Silver also reported that NFL Commissioner Roger Goodell and MLB’s Rob Manfred are in high demand in Sun Valley as live sports TV ratings remain strong during a challenging time for the media industry.
This alliance comes as technology and media companies clamor for sports deals to grab viewers’ attention, as TV networks that traditionally broadcast live sports, such as ESPN, facing declining advertising revenue and increased competition from streaming services.
With all that, Silver refused to comment to the international media on the details of their meetings, citing Allen & Co.’s rule that any behind-the-scenes discussions at the event remain off the record.
“Just generally, I’ve had a lot of conversations with media companies and technology companies. It seems that interest in premium live sports continues to be incredibly strong,” he said.
Recall that there is currently a $24 billion NBA media rights deal in place, with ESPN and ABC, owned by Disney, and WarnerBros. which runs until the end of the 2024-25 season.
For this reason, technology brands are looking at sports content as the virtual reality experience improves with these devices.
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