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Mayor Sandra Cuevas wears a Rolex Datejust 36 of 245 thousand 835 Mexican pesos.
In 2022, Rolex was valued at $9.40 billion.
Generation Z is the main consumer of luxury products.
Sandra Cuevas, The mayor of Cuauhtémoc was caught wearing a Rolex brand watch that has a value of more than 240 thousand pesos.
swagbucks esteem that 49 percent of consumers buy luxury products for special events and 47 percent because they considered that they are better quality products than the challenge. This helps us understand why he is so famous Rolex and has a significant demand for products.
Besides, in 2022 the luxury goods market in Mexico exceeded 14 billion dollars in sales, reported Abelardo Marcondes, CEO at LuxuryLab Global. During the conference “The new rules of the game” he stressed that this represented a growth of 18 percent in the sector, from 2021 to 2022. While, globally, the increase was 6 percent compared to the same period. In this sense, the manager believes that generation Z will be essential, since it is one of the main consumers of these products today.
The French Chamber of Commerce and Industry in Mexico points out that the country has the largest luxury market in Latin America and the fifteenth worldwide. It is estimated that in 2023, despite inflation and economic uncertainty, it will grow by 12 percent.
Mayor of CDMX wears a Rolex
Sandra Cuevas, mayor of Cuauhtémoc, was exhibited on social networks for wearing a watch from the luxury firm Rolex, whose price is 14 thousand 50 dollars, that is to say, around 245 thousand 835 Mexican pesos.
The model is Rolex Datejust 36 made of Oystersteel and Everore gold on a jubilee bracelet, and featuring a fluted bezel that is the brand’s hallmark.
However, the issue of politicians carrying luxurious objects has a strong social impact and that is that the criticism is focused on the fact that the payment comes from the taxes that each citizen contributes and the “carelessness” that exists annoys Internet users even more. on other issues, for example, insecurity, potholes in the streets, etc. However, it should be noted that it is not very common for officials to explain these expenses, so the answer remains up in the air.
An article published in Merca2.0 talks about the negative publicity generated by people in public life using luxury items, where it is warned that the problem is for the brand, whose image and reputation are affected: “At the moment that exclusive garments or articles are used by politicians, they become the complete opposite of what they want to project, exclusivity and status is reduced to concepts related to corruption, mismanagement or something that needs to be hidden -as can be seen in a small video exhibited by Marcelo Ebrard- and not proudly displayed as would be expected from objects with such features. In short, far from becoming ambassadors of a brand, they become promoters of detractors for it”.
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