We invite you to take a few minutes to review the most read news of the week in matters of marketing, advertising and media. These are topics that all marketers must master to start a new week with key insights into the pulse of the industry.
An intense controversy between Resident and J Balvin has sparked a strong conversation on social media, giving miller beer your best investment in a celebrity.
Since then, the hints between the two have sparked a strong conversation in networks when they are launched and the latter has become the best guideline for miller beersince it has forced network users to visit the timeline of J Balvin on his social networks, waiting to find out what he will respond to this controversial conversation, without having published anything so far, only the alcohol brand has kept the impressions caused by the conversation, which have discovered the relationship between the two.
The impact that the arrival of social networks has had on the world continues to be very great. But many times these platforms have also become the enemy of many brands in the world, because here consumers exhibit everything that is wrong when it comes to a good customer experience, it is the case of a consumer from Soriana who exposed the “future” labeling that the store adds to its products regardless of their expiration date.
Given this, the importance of social networks today in a consumer’s purchase decision has been demonstrated in various studies. That’s why a bad review whether it’s on Twitter, Facebook, Instagram or Tik Tok, It can cause serious problems for a firm by seeing them reflected in its sales.
The grandson of an enterprising granny has become the director of marketing, to help her with sales strategies and has started with viral content for TikTok, a platform where “Malolita” has become famous and sets a very important precedent for those who, being adults, or older adult looking to launch a entrepreneurship and help from marketing to make it.
The recent conflict over Russian invasion of Ukraine has unleashed endless fake news around the world, causing a high level of misinformation due to ignorance of the situation, as demonstrated by that supposed cover of TIME magazine with the image of Vladimir Putin and Adolf Hitler (denied by its own artist), showing what users are able to do for an opportunity to go viral.
One of the agencies that has benefited the most from the various technological applications and tools has been the fashion agency, such as the Italian luxury firm Valentino, which has designed its new immersive campaign using two trending themes such as the metaverse and Zendaya to see it parade in any city in the world.
The brand seeks to attract fans and fashion lovers to see the protagonist of Euphoria and also an actress from the latest Spiderman films. parade down any street in the world with Valentino outfits.
This experience can be carried out by each user regardless of where they are, since they can download theto An Art App and with the camera tool of your phone you will be able to contemplate the actress parading while the theme “Crystalised” by The xx plays in the background.