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Mexico is the second country with the most Twitter users, adding more than 17 million, half of these users being millennials (people born between 1981 and 1994).
Claudia Sheinbaum goes up a Tweet approximately every 2 hours, while Marcelo Ebrard uploads a maximum of 3 per day tweets.
In July 2022, YouTube became the video platform with the highest reach among Generation Z (18-27 years old) and millennials (from 28 to 41 years old).
The power of a brand is assigned with respect to the quantifiable viewing range (number of views, likescomments, shares and interaction in general) although it is also analyzed if it is effectively reaching its target audience and if this interaction generates leads of value.
Today’s digital environments reinforce the interaction between a political candidate and societywith social networks being a fundamental pillar, especially since the interaction is much greater, in addition to the fact that social networks help to spread the electoral message.
Analyzing data we find that currently the brand value of Claudia Sheinbaum is $114,935 per monthwhile Marcelo’s Ebrard is 5,920 dollars a month. What does this mean? Implying? There is practically little demand for advertising the name of Marcelo Ebrard against that of Claudia Sheinbaum.
The strategies applied by the communication team of the current head of government perfectly segment the public, together with the construction of brand and reputation for the success of a future electoral campaign.
But if we take into account that the value of the brand is reflected in the position that the consumer takes regarding benefits and guarantees, it means that both seek strategies to take advantage of social networks, especially in the face of the undeniable change that they have transformed into advertising strategies. and marketing, especially for his ability to engage in dialogue. Social networks have practically become the main vehicle for disseminating campaigns.
Currently, both politicians have the main social media platforms. The strongest social network for Sheinbaum is Twitterwhile for Ebrard it is YouTube.
Claudia Sheinbaum
Facebook 1.2 million followers
Instagram 400 thousand followers
TikTok with 1.1 million followers
YouTube 118 thousand subscribers
Marcelo Ebrard
Facebook 476 thousand followers
Twitter 2.6 million followers
Instagram 272 thousand followers
TikTok 1.1 million followers
YouTube 4.6 million subscribers
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