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86 percent of customers would rather pay more for better customer service, according to Hubspot data.
A customer service survey should be short and simple.
Loyalty suffered from poor customer service, according to the report The State of Cx in 2020.
Customer service is important because it makes the difference with the competition, it even becomes the main reason why a client selects you from the competition. Thousands of surveys show that poor customer service keeps consumers from returning, especially because they feel uncomfortable. Toast a quality service is even more important than the priceIn fact, a study carried out by Hubspot found that 86 percent of people prefer to pay more for a good service in order to feel more valued as consumers.
That is why a satisfied customer is a loyal customer and a loyal customer automatically becomes a spokesperson for the brandpromoting it with other consumers, all this thanks to the fact that the consumer feels comfortable with the deal.
One way to increase customer satisfaction is by conducting surveys, with which a collection of comments and opinions about the service. In addition, today make them on-line It is an excellent option, as well as in social networks, since they give the client the opportunity to express what they like and what they do not like quickly and efficiently.
In fact, consumers find timely offers and informed customer service the most helpful. when making purchasing decisionsaccording to a study carried out by Deloitte, which also found that people expect brands to be aware of what they are looking for, which shows that a company needs Artificial Intelligence tools to analyze data and thus detect what consumers need.
For many companies, customer service is essential to determine the way in which they offer a product or service, with this customer service becomes the differentiating element that gives competitive advantage thanks to a personalized and effective interaction, with which a brand wins the preference of consumers.
So if customer expectations are not met, it is most likely that they will give up the brand’s products and services and look for another company that provides them with the service they are looking for, offering them a close, intelligent and human relationship. We can therefore see that ineffective service has a negative impact not only on customer retention, but also on the company’s business operations.
In conclusion, price is not a reason for losing customers but the poor quality of service.