The warehouses for the barrels do not have an electricity supply, so the activities are carried out in daylight. This measure is taken in order to prevent any type of accident during the fermentation, distillation and aging process of the drink in oak barrels, due to the emission of gases through the vaulted ceilings. In addition, these roofs are designed so that rainwater can be collected, which is used to irrigate the gardens.
On the other hand, the bottling plant has an automated system that speeds up the process, while the staff is in charge of carrying out quality checks to avoid losses. This space is efficiently designed, with a space-optimizing structure and an adequate height to dissipate heat and maintain a constant temperature between 22 and 25 degrees Celsius, while reducing noise. In this area, the liquid is packaged in bottles, labels are placed and packed in boxes for distribution to various points of sale.
The Bacardi plant It also has a museum, which is open to the public. This space, located next to the corporate building, exhibits a wide variety of bottles that represent the oldest and most iconic brands of the company. In addition, you can find a console that houses the vinyl records of the legendary Bacardi Valores Juveniles festivals, which used to be organized in collaboration with Televisa.
The museum also has a collection of photographs of the founder of Bacardí, Facundo Bacardi Massó, and his wife Amalia. Also, floor plans are exhibited, while a special room houses a display with the labels used throughout the years. Bacardi’s iconic television commercials are projected on one wall, immersing visitors in the rich history and essence of the brand.
beyond the rum
Bacardí is a brand known for the diversity of its portfolio to prepare mojitos or cuba libre. In addition to flavored beverages, of which the mango with lemon flavor that originated in Mexico and is sent to other countries stands out, the company has a stake in other segments of the spirits market.
“We have more than 200 labels, with relevant brands where we are doing these activities such as Patron and Hunters tequila. They are relevant segments and, in the end, our focus is that of a consumer products company, to participate more and more in trends through the brands we have”, he commented.
Although the company has non-alcoholic beverages, which are gaining space in the refrigerators of Mexicans, for now they are evaluating the moment to bring them into the country. “For now, we are busy focusing on satisfying the flavor profiles,” says the manager.
The manager assures that, in recent years, it has grown thanks to his efforts to constantly reconnect with consumers. “We make sure that the consumer is at the center of everything we do, from design to activities,” he concludes.