Tom invested a lot of time and money in keeping the business going, and it did well enough for him to acquire other locations and start a chain of pizza restaurants. However, when he thought about what to name it, it turned out that the man who sold him the first store, Dominic, forbade him to use his name for this chain. One day in 1965 one of Tom’s delivery guys came up with the idea. Change the name “Dominic” to “Domino’s”. Tom liked the sound of it and stuck with that name.
Why are there three circles on the domino?
When Tom developed the identity of his pizza chain, it seemed appropriate to use a domino, which has dots on each side. Tom thought of putting a dot on one side and two on the other to represent the three branches he had open, and each time he opened a new branch, he would add one more dot.
Obviously at that time he was not thinking big, nor did he imagine how fast his business would grow.
Domino’s Pizza gradually became a national, and then global, restaurant chain. It would have been impossible to keep up with the domino for every new branch opened.
According to Statista for the year 2020 in the world there are more than 17 thousand branches, of which 779 are in Mexico.
And that is the detail that many do not know in the Domino’s Pizza logo.