Facebook’s announcement of its name change involves more than a new name or a move to turn heads in the face of the wave of scandals the company has faced. It is about the new orientation that seeks to transform the Internet as we know it.
Meta, the new name of the Zuckerberg family of applications, is one of the pillars of the metaverse, a kind of new platform for social interaction based on virtual reality that can be accessed through haptic devices, whether they are visors, gloves, glasses. and more.
The idea is that regardless of the entry point, be it a Facebook or Instagram account, a Microsoft account or a game in Fortnite, users can enter the metaverse and keep all the characteristics and digital objects acquired. Thus, a user can create a work room to have a meeting with his colleagues, exchange documents or perform some task together, and then go out and meet digitally with his friends in a virtual concert. The skins, documents, applications, purchases and objects that are obtained in any area of the metaverse, will be kept in all the sites that make up the new development.
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This implies a new form of socialization that tries to replicate the physical world, but in a more fun way, with the logic and aesthetics of video games. The metaverse will build a space for social interaction in which daily activities will acquire a playful tone and ubiquity will finally make sense.
In practical terms, the metaverse will rebuild the way we use the Internet and, without a doubt, new economic and business models will be created from its massification, which will happen in a short time, since Meta wants to connect in the next 5 years at least to one billion users.
The appearance of such a large digital environment cannot but cause astonishment and generate expectations about how new economies will be built from the interaction generated by so many people interacting in such a wide and connected space (https: //www.forbes. com.mx/las-economias-creadas-por-facebook-en-15-anos/).
In the same way, doubts are beginning to arise about how this new platform is going to transform us as individuals. There are many studies that have shown very precisely that social networks and digital platforms have included in a very direct way the economy, politics, democracy, entertainment and even our self-perception.
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And of course, there is always the question of regulation, who or what will regulate this new space built by private companies? Who will decide what will be done with our personal data and in whose hands will it be? What are we going to give up for connecting and what will we receive in return, since now our data will not only belong to a company, but to a conglomerate of them?
Not more than two decades ago it was not very clear how the Internet transformed business. Today, we are on the threshold of a new change, even more profound and radical, in which it is pertinent to start questioning everything we have already done, to avoid the mistakes we have made in our current digital life.
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