The future always takes a while to arrive in Mexico and longer in other parts of the world. The future of branding today is still the past in different latitudes, what is certain is that branding is no longer just what we used to think of it. Perhaps you have heard terms such as employer branding, endomarketing, recruitment marketing, talent branding, employee branding or employee experience among many others that are revolutionizing the term and the way of positioning brands.
This is called Branding Inside out, there is even a book, but, on the other hand, we at Birth Group have registered it Insideout Branding and in order not to ruin your future, this already exists and has been done in first world countries for some time now. years. And what does it consist of? Broadly speaking, it is about changing the conception and use of branding, seeing it and using it as a way to position the brand inside and outside the company, ideally first from the inside out. According to the book it is divided into Internal, Employer and Corporate Branding, we at Birth separate it into Internal, Corporate and External Branding, contemplating the employer within the corporate. In internal there is internal communication, endomarketing and employee experience, while in corporate we have employer and employee branding, passing through recruitment marketing and institutional-corporate communication of brands, which is increasingly important today and finally in the external branding is what until today we knew as branding.
I’ll tell you, dear reader, that so far in 2022 in this first Q, more than 15 brands have approached us to develop employer branding strategies and campaigns, usually, the most requested are external branding issues and in In the last two years, a lot of endomarketing and internal communication, which is changing and more focus and budget is being put on it, but employer branding is bursting, it is increasingly necessary and companies turn to experts like us.
So, in summary, for sure by 2030 I foresee that there will no longer be functions and divisions within companies, branding will be worked as one, with a single champion or with a single objective between departments to position the brand as well from the outside in, creating a unified Brand Culture and, above all, coherent and real, that is lived on a day-to-day basis.