Around $516bn is spent annually on media advertising worldwide.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
Advertising does not rest and like every week, we witness the best advertising campaigns that, with creativity and joint work between the agency and the brand, they manage to demonstrate their added value to the consumer around the world.
The importance of this industry can be seen reflected in advertising spending in the global market, where a study by eMarketerhighlights that this industry generates millions of dollars, and spends around 516 billion dollars annually on advertising in the media.
For its part, data from Zenith show that North America is the main focus of investment in the sector, where only the United States is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
For their part, Latin American countries, such as Mexico, also invest a lot of money in these pieces of art. A study by Magnaglobal, titled “Global Advertising Forecast Winter Update 2020”, refers that Brazil is one of the maximum exponents in the region, and went from investing 12.3 billion dollars in 2020 to 13.3 billion dollars in 2021.
Advertising is present everywhere today, be it through the mobile internet, outdoor advertising, cinema, radio, television, magazines and newspapers, so agencies continue to seek to reach audiences through creative ideas.
These are the five best advertising campaigns of the week
Brand: SUNLIGHT
Agency: Juniper ParkTBWA.
Campaign: ‘Sunlight Home is Canada’
Country: Canada
SUNLIGHT has launched a poignant campaign that breaks the category of formulation standards and scientific claims to tell a more personal story. The campaign, which demonstrates how SUNLIGHT products help Canadians focus on what’s really important to them.
Brand: Nissan
Agency: Juniper ParkTBWA.
Campaign: ‘Nissan Performance’
Country: Canada
Nissan Canada has launched an adventurous new campaign that marks a change in the way the automaker typically goes to market – moving towards building Nissan as an overall brand rather than focusing on individual vehicles in its lineup.
Brand: Kia America
Agency: Kia America
Campaign: ‘The Bear & The Eagle’
Country: United States
This professional campaign was published in the United States in August 2022. It is a cinematographic media campaign, related to the automotive industry, with which Kia America seeks to show the amazing stories of its 2022 Sorento, an SUV, which they built the first 281-horsepower storytelling machine in the world.
Brand: Giorgio Armani
Agency: Gordon Von Steiner
Campaign: ‘LIP MAESTRO, the red carpet final touch’
Country: United States
Giorgio Armani’s new campaign features Cate Blanchett, who is the brand’s global beauty ambassador. In the campaign, the actress can be seen adding a final touch of glamor to her elegant cinematic look, using her LIP MAESTRO lipsticks.
Brand: Only Natural Diamonds – FoundRae
Campaign: ‘New Pair of Pairs Diamond Jewelry Collection is a Lesson in Love’
Country: United States
With the aim of presenting the first great line of diamonds, FoundRae launched this media campaign. In the video, Creative Director and Co-Founder Beth Bugdaycay shares the inspiration behind the collection exclusively with OND.
In this context, every week we see how advertising continues to be a reflection of what happens in society itself, where creativity is one of the pillars in the ads that we know through social networks and traditional media.
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