Let’s start from the beginning; the entrepreneur is the one who takes the initiative to carry out complex actions or involves a certain level of risk. In other words, at the business level, it is the person who establishes and develops a business.
First of all, I ask you, what is the first thing you think of when you hear about an entrepreneur? Personally, the first thing that comes to mind is someone very c * bron, who no longer needs anything or anyone, someone who has it and knows everything. A ‘crack’ who takes the risk of going on TV shows and confronting business opinion leaders; someone to whom ‘sharks’ they are short. Well, we see it everywhere, right? ‘Today is the unicorns, it’s time to start a business’, and phrases like that.
Nope! Spooky! I don’t think that even 4% of society is willing to undertake, or knows how to do it, and isn’t even interested in the entrepreneurial world. If we are afraid of speaking in public, we are worth it.
How delicate are these social stereotypes, which are increasingly overwhelming and unattainable, and let’s not even talk about social networks that show entrepreneurs as if they slept combed, woke up shiny or never had a bad day. They are always successful, handsome, surrounded by winning people, smiling, creative, empowered, in short!, machines of constant creative ideas.
Let’s see, let’s make a stop to make it clear. I do not intend to mount an inquisitorial judgment against entrepreneurs, on the contrary, even I am one of them! I’m just here to suggest a small (or huge) dose of reality. How many failed attempts have all of us who chose the path of entrepreneurship accumulated? Wouldn’t it be wonderful if we entrepreneurs told how we have failed over and over again? That instead of faking eternal perfection, we share how we learn from this, and how we get up to try again. Wow, that would be quality content!
I consider it unfair, irresponsible and even cruel, to show only the beautiful part and success in business, to push others to undertake. Entrepreneurship is a fabulous adventure, yes! But like any adventure, it also has laughter, tears, ups, downs, frustration and satisfaction.
If we entrepreneurs dared to tell about our failures, instead of pretending that everything is going wonderfully, we would be lighter, more human, honest and transparent.