the company that designs its products with Google Trends

the company that designs its products with Google Trends
  • Google Trends is one of the most important Google tools of the moment.
  • Its power is such that Nestlé Mexico claimed to have used the tool to create and manufacture specific products for Mexican consumers.
  • So today we will talk about its success and how it has impacted the health of Mexicans.

Google Trends is one of the google tools most important of the moment; It works like a trending search engine that shows the popularity of a keyword. You can easily see if a trend is rising or falling.

According to google support pageyou can use Google Trends for the following tasks:

  • Find out what users are looking for
  • Find daily search trends
  • Annual search report
  • Guidance material on how to use Google Trends

Therefore you can find demographic information, related topics and queries related to a topic of interest that will help you better understand the famous Google trends.

But one of the companies that has succeeded in its use is Nestlé Mexico, which claimed to have used the tool to create and manufacture specific products for Mexican consumers. Raising your sales and most importantly, giving customers what they need.

So today we will talk about its success and how it has impacted the health of Mexicans.

Nestlé Mexico: company that designs its products with Google Trends

Google Trends, a free tool of said company, allows access to a automatic and real-time analysis of huge volumes of information derived from queries made daily in the search engine, revealing, and accessible to all, those topics that arouse the greatest interest on the part of users.

In this way, Thanks to Google Trends, Nestlé discovered that young mothers in Mexico used to look for references of healthy ingredients and recipes associated with your baby food queries. An extremely valuable discovery for your product line Gerber.

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The first step for Nestlé in Google Trends was to identify the impact on different foods in real time

According to a report by Bit Groupthe first step for Nestlé was identify the impact on different foods in real time, making a segmentation by region and states of the country. Thus, it would be able to develop a much more effective strategy, managing to adapt to the needs of each type of consumer.

“According to data obtained from Google Trends, interest in “superfoods” such as “chia” Y “oatmeal” exhibited an explosive rise in searches carried out by Mexicans since 2014, showing a stable behavior over time.

Something similar occurs with queries linked to habits aimed at a healthier life. For examplethe frequency of searches related to the term “organic” has shown an upward trend in Mexico during the last five years. Key clues for Gerber as it thinks about reorienting its product strategy,” thinkwithgoogle.com said.

What results and actions did Nestlé take?

Nestlé made a 180-degree turn in its new product development projects for its Gerber brand, after 12 months and after analyzing 500K searches.

Based on the information collected, the brand decided to launch a renewed range of organic baby food, focusing on the benefits of different “superfoods” for each stage of child development, in response to the public interest in these topics expressed in their searches.

This strategy was a 20% cut in innovation costs, while reducing to a third (from 36 to 12 months) the time to bring the new product to market.

The Nestlé experiment represented a paradigm shift for the industry in terms of research and development, devising new product lines, no longer conceived from the perspective of the brand, but from the tastes and preferences of the consumers themselves.

“Google is the closest window to people’s subconscious. Before, I gave the consumer what I could do and the consumer had no choice. This generates a change of thinking”, pointed out Gustavo Ochoa, deputy director of Corporate Communication for Nestlé Mexico.

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