Beer is born thanks to a wide value chain full of effort and commitment, with the barley harvest being the first step in the production of this drink.
Around 300,000 hectares of barley are harvested in Mexico. Guanajuato, Hidalgo, Puebla, Tlaxcala and Zacatecas are some of the main states where agricultural work begins the process of making Mexican beer.
The importance of the barley harvest in the production of beer has brought us as an agribusiness the commitment to create sustainable options, which allow us to guarantee the highest quality standards in each harvest, without losing sight of our responsibility to the environment and society. .
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Carrying out a responsible and sustainable agricultural activity requires close and continuous work with farmers. That is why a fundamental pillar for agribusiness is training and timely advice to local producers to provide relevant information regarding the best environmental practices worldwide.
As part of the accompaniment to farmers, the beer sector also seeks to promote financial inclusion through the facilitation of credits, in order to guarantee access to financing rates that generate better conditions and opportunities for our agricultural collaborators.
A third practice is the collaboration between the public, private and community sectors to generate beneficial projects for all. Therefore, alliances are continually promoted with institutions, organizations and local governments to promote, as a whole, the Mexican countryside.
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At the same time, the beer sector has decided to bet on technological innovation. Through genetic engineering, research and scientific development, varieties of barley have been created that improve the yield of their crops, as well as their resistance to pests and the effects of climate change.
Intelligent irrigation and automated harvesting have been implemented to make production resources more efficient. These optimization strategies bring positive results to reduce the carbon footprint and its effects on the environment.
Our commitment to the well-being of communities and the environment is ongoing. With these initiatives, the beer agribusiness reiterates its dedication to the path of sustainability throughout the value chain for the benefit of Mexicans.
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Karla Siqueiros, CEO of Cerveceros de México. *
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.