There are already 800 units of the new vehicle in Mexico and another equal number are yet to arrive, however, Víctor Villanueva, general director of Jetour México, believes that “they will not be enough, so we are already making provisions, we believe that these units will be sell practically immediately.”
Dashing will have a power output of 197 hp and a torque of 214 lb/ft; In terms of safety, it will have ABS, EBD, TCS, ESC and other systems such as anti-rollover control system (RMI), tire pressure system (TPMS) and dynamic parking system (DBF), as well as six airbags. . The price of Dashing will be 689,900 pesos.
Between the direct competitors Of the new model, the brand considers that there are Formentor from Cupra, CX-5 from Mazda and Sei6 Pro from JAC. Due to its dimensions, 4,590 mm, 1,900 mm and 1,685 mm, Dashing competes in the C segment, which concentrates between 40 and 45% of the entire SUV market.
Logistical challenges
Villanueva adds that as more Asian brands have entered the market, this has brought with it changes in logistics and with it new challenges, such as saturation in ports and shortage of tractor-trailers in charge of transporting the vehicles that arrive in the country towards the agencies, known as “godmothers”, for which Jetour is already taking action on the matter.
“That’s why we are bringing the inventory forward, there are many variables that are outside of our control, such as what happens in ports, but we are anticipating it, we are even thinking about having our own sponsor company to be able to fill that weak point,” he adds. Villanueva.